02/05/2026
“When all you have is a hammer, everything looks like a nail.” -Abraham Maslow
And when you’re a hammer selling $200 supplements, everything looks like your neighbor selling essential oils while preaching that the real problem with too many Skittles is the food dye.
We see this constantly in “longevity” medicine.
People spend tens of thousands of dollars chasing exotic diagnoses, advanced testing, and influencer-approved protocols, only to discover the actual problem was something very normal, very treatable, and very covered by insurance.
True story: nearly $80,000 spent.
Real diagnosis: asthma.
Actual fix: a $20 inhaler.
Precision medicine has a place. Genetic testing has a place. Maybe the invented moniker "longevity medicine" even has a space, when you acknowledge that it's really just a new name for high-quality primary care.
But when you remove the physician and replace them with influencers, enthusiasts, and healthcare-adjacent marketing budgets, you don’t get better care - you get expensive floundering.
Also worth noting: $80K is about 35 years of Buoyant membership.
Just sayin'.