George P. Johnson Experience Marketing

08/24/2026

Mini moments. Max impact. 💥

That’s exactly what our incredible GPJ Singapore team delivered at the TikTok SEA Apps Summit 2026. We transformed the space into a dynamic partnership accelerator for over 200 apps from Southeast Asia.

Featuring multiple immersive zones showcasing the latest innovations and partnership solutions, the entire event was punctuated by TikTok's signature “moments of delight”. In an ecosystem created to cultivate creativity, apps connected with TikTok’s team to drive impact, new ideas, and partnerships for the next wave of growth.

Read the case study here: https://sg.gpj.com/case-study/tiktok-sea-apps-summit-2026/

How are you building authentic moments in your brand experiences? Let us know in the comments 👇

08/22/2026

The best experiences aren’t limited to the ones we create—some of them are the ones we get to live! 🌎

We’re lucky to be part of a company that encourages us to explore, recharge, get inspired, and beyond the office. From Scotland to Japan and everywhere in between, those adventures give us new perspectives to bring back to our work.

Because the more of the world we experience ourselves, the more inspiration we have to create experiences that mean something for our clients and their audiences. 💚

08/21/2026

From Las Vegas to Sydney and Bengaluru to Brazil, GPJ teams have been BUSY bringing brands to life around the world! 🌎✨

This week’s global experience recap takes us through work with Adobe, SAP, ServiceNow, In-N-Out Burger, Cisco, Splunk, Acura, and Honda Racing Corporation—plus a client breakfast in the sky with GPJ Brazil and an Independence Day celebration with GPJ India 🇧🇷🇮🇳

A multitude of audiences, cultures, and perspectives meet one global GPJ team 💚

08/20/2026

Great work starts with great leadership.

We’re thrilled to announce that long-time executive Paolo Zeppa has been named President, GPJ Americas.

In this role, Paolo will drive commercial performance, strategic regional growth, creative innovation, and organizational health across the Americas. His focus will be on translating GPJ’s global vision into market diversification and high-impact client success.

"Great work starts with great teams," Paolo shares. "My commitment is to build high-functioning, connected teams that bring their best every day, and to create an environment where people can do their best work together. That’s how we deliver the consistency, quality, and excellence our clients expect from GPJ."

Paolo’s leadership and vision continue to shape the future of our agency. Drop your congratulations for Paolo in the comments below!

👇 Read the full GPJ leadership update in the press release in the comments below.

08/20/2026

Strengthening GPJ’s Global Leadership

Please join us in congratulating Brian Neville on his promotion to Global Chief Operating Officer at GPJ.

In his new role, Brian will play a critical role in accelerating GPJ’s global growth strategy; connecting people, operations, and capabilities across global markets to drive efficiency and scale. His expanded remit includes global AOR expansion, account and delivery operations, alongside continuing to lead North American Integrated Production, Fabrication, and Live Production.

"The pace of growth in experiential marketing is creating an extraordinary opportunity for GPJ, and our global footprint gives us a unique advantage," says Brian. "Our scale isn’t simply being global; it’s about leveraging local knowledge and making our global reach work harder for our clients."

We’re thrilled to see Brian lead our global operations into this exciting next chapter! Drop a message below to congratulate him.

👇Read the full GPJ leadership update in the press release in the comments below.

08/19/2026

GPJ UK's Stanley Lucas lends his tech perspective to address the opportunities (and challenges) in building more emotion-led experiences: "Narrative engagement and interactive touchpoints work best when optional; guests should feel like they are discovering the story, not being forced through it."

Little Black Book, Experiential leaders reveal how starting with feeling first is the only way to create immersive, phygital landscapes that genuinely resonate

08/17/2026

Big ideas mean nothing if you don’t have the craftsmanship to build them.

That’s why we don’t just dream up immersive brand worlds—we make sure they become reality. By pairing high-level experiential strategy with world-class, in-house fabrication, we turn impossible creative vision into physical, touchable environments.

No hand-off gaps. No diluted designs. Just pure, uncompromised craftsmanship.

08/14/2026

The creatively ambitious collaborate with Project to design and execute the world's most effective and memorable brand experiences.

Little Black Book, Edward Scott steps up as president, Matt Statman moves into a new global creative role and John Higgins takes on growth as the 13-agency alliance doubles down on collaboration without holding company constraints. LBB’s Tará McKerr speaks to CEO Chris Meyer to find out more

08/14/2026

How grateful are we that our agency culture enables us to recharge and see the world we design for? 🌎🌴🚞✨

Amidst the hustle of agency life, it's important to pause and take a moment for ourselves. GPJ is home to many of the industry's best and brightest, and they're tasked with bringing world-leading experiences to life for our partners and their audiences on the daily. To do that, we encourage them to draw inspiration from their own experiences.

We're closing out the summer with a bang, and you're coming with us 😎

08/12/2026

In May 2026, tech leaders came together to be inspired, connect, and THINK.

We partnered with IBM to turn the vision for IBM Think 2026 and nearly 600,000 sq. feet of space into an unforgettable live experience built for momentum, speed, and human connection.

Check out the recap to experience the highlights!