Coach Jen Richards

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09/05/2026

It’s hard to verbalize that something is wrong when you don’t even understand it yourself.

For a long time, I thought there was something wrong with me. I was so hard on myself. I tried to do the self-work, I tried to get help, but when your partner doesn’t understand what you’re going through, it makes you feel even more isolated.

When someone asks, “What’s wrong?” and you honestly don’t know… you’re just trying to figure it out.

But then I had this realization: It’s not me. It’s this situation. This isn’t what I want….it’s what everybody else wants.

Making the decision to leave was the hardest thing I’ve ever done. People didn’t understand. They thought I was selfish. They thought I didn’t care. And it’s incredibly challenging to talk to the people closest to you when they just don’t get it and probably never will.

But here is what I know for sure: If you are scared right now, on the other side of that fear is your freedom. You just have to be willing to make the decision.

Leaving gave me the opportunity to finally focus on myself and learn who I actually am.

And if you’re in that season, if you’re on a healing journey, if you’re trying to figure out where you are, or if you’re starting over …a massive piece of that is your health and fitness.

Fitness gives you the focus and dedication to pour back into yourself. It betters every single area of your life. I don’t care what anyone says.

💙 Comment BLUEPRINT and I’ll send you my free After-40 Blueprint so you can start focusing on yourself again.

09/05/2026

I’ve never done this in 10 years of coaching. 💙

$30,000 in Empower coaching : 1 full ride (6 months, fully covered) + hand-picked partial scholarships.

This is for the woman who’s successful everywhere except with her body and is done believing she’s the problem.

You’re not.
You were just never handed the playbook.

Surface-level, pick-me applications get passed over….I want to read yours and feel something.

👉 Link in bio to apply!!!!

Closes Wednesday 11:59pm ·
Winner announced LIVE Thursday 9am.

09/05/2026

I don’t talk about this much….. as it’s been 12 years since I’ve struggled with it… but also sharing because….

Everything changed when I stopped punishing my body and learned to fuel it.

Food was never the enemy.

If you’re in it right now, you’re not alone.

👉 Comment COACHING if you’re ready to work with someone who’s been there and figured it out!

09/04/2026

Something a lot of women in their 40s won’t say out loud: I can be grateful for my life and still mourn the life
I thought I’d have.

Gratitude doesn’t cancel grief.

You’re allowed to hold both 💙

09/04/2026

Successful everywhere.

Except with your body. 👀

That’s not a discipline problem….you’ve got more discipline than anyone I know.

It’s a strategy problem.
And it’s fixable.

Something’s coming tomorrow.

Stay tuned! 💙

09/03/2026

You do not need to blow up your whole life to change your body.

You need to stop acting like progress only counts when it is dramatic.

Two drinks instead of three and you added water? Progress.

You stopped surviving on coffee and got protein in at breakfast? Progress.

You traded a few cardio sessions for strength training? Progress.

You cooked at home three nights this week instead of ordering out every night? Progress.

I think women in their 40s dismiss these wins because they do not feel sexy enough. They want the perfect meal plan, the perfect workout schedule, the perfect Monday where they suddenly become a completely different person.

That is not how this works.

Your body changes when you make slightly better decisions often enough that they become normal.

Not when you are perfect Monday through Friday and decide the weekend is a free-for-all.

Not when you cut out wine, carbs, restaurants, vacations, and every other thing that makes your life enjoyable.

And definitely not when you spend every week starting over.

One better choice does not feel like much.

But one better choice becomes another. Then another. Then six months later, you realize your habits are different, your body is different, and you did not have to hate your life to get there.

Give yourself credit for the little things you are doing differently today.

They are not little. They are the whole damn reason big results happen. 💙

09/03/2026

You’re doing everything right and your body still won’t budge.

It’s not you….a PLAN falls apart the second life gets real.

We build a SYSTEM: find the drift, fuel your body, train smarter, navigate every season.

3,000+ women we’ve helped do this exact same thing….

Comment COACHING and I’ll reach out to see if we’re a good fit 💙

Address

Austin, TX
78701–78705, 78708–78739, 78741–78742, 78744–78769

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