Brave Bar

09/03/2026

After all the work it took to get to this point, nothing beats the feeling of packing an order for a repeat customer.

Every order means a lot, especially from a repeat customer!

08/12/2026

The goal is simple but not easy.. To build the biggest brand in the real-ingredient protein bar space.

08/02/2026

07/29/2026

Can't get sued over these real ingredients! 🍫

07/19/2026

We can go bar for bar.

07/09/2026

I was actually nervous filming this 🤣

We handed strangers a Brave Bar and one of the biggest names in the clean-ingredient protein bar space.

When you're building a food company, every taste test feels personal... so this one had me shaking in my britches.

07/06/2026

A true labor of love ❤️
Love of the game
Love of the real ingredients
Love of eating good, feeling good and looking good.

06/28/2026

In the age of protein-enriched popcorn, water, and pretzels, we must return to the basics and ask ourselves: why?

What's the point of making your SOS (seed oil snack) high in protein if the underlying "food" is ultra-processed?

Don't get me wrong.. Everyone could use more protein, but we need to return to real ingredients.

Adding 12g of pea protein, which isn't as bioavailable as most animal-based proteins and can contain heavy metals and pesticide residues, could be doing more harm than good.

Just some food fo thought. 🧠🐄

06/23/2026

3 years later..

The real ingredient protein bar is finally here.

06/17/2026

Not everything is rocket science, you just need some focus and patience. With AI now, and especially in the future, you can do anything, but the only thing in your way is the increasing distractions. I didn't know up from down about nothin when I started.

Just do what needs to be done. There should only be 1 to a few things that are at the top of your priorities for any given day to accomplish. Don't try and do everything but do it at 50% (no half sends).

Build habits and hide that phone. In fact, if you're reading this, get the frick off Reels. You must set those commitments to yourself on when, what, and why you are going to do something. But fr, that "phone" is no good. (I ❤️ Reels).

Get help from others and ask for feedback. Nothing is ever completely our idea. Ideas are living and build off each other. I didn't invent the protein bar or discover grass-fed whey, I just took everything out there and did something with it. People out there can and will help, as your problems often aren't as unique as you might think.