06/20/2025
We’ve been quietly tending the coals behind the scenes, dreaming, refining, and slowly conjuring the next evolution of Folk & Fire Apothecary… and now it’s here.
This rebrand is more than just a new logo or color palette—it’s a visual invocation of everything Folk & Fire stands for.
And none of it would have been possible without the absolute genius, heart, and vision magic of Cindy at Cindy Roaming Designs
Cindy didn’t just design a brand—she translated a soul.
She listened so deeply to my stories behind Folk & Fire, and then pulled it through her talented hands and gave it shape, color, movement, and life. She made the fox sly and sacred. She brought in the swallow as a messenger of return and rhythm. She captured the feeling of flicker-lit medicine and dusk-drenched beauty with such reverence it made me cry (more than once if I'm being honest).
Working with Cindy felt like collaborating with a fellow mythmaker—someone who understood that this work is not just about looking good, but about meaning something. She honored every part of the process, was kind and clear and wildly creative, and I could not be more in awe of what we created together.
So if you’re looking for a designer who can hold your dream tenderly, shape it beautifully, and help you step into the next chapter of your business or creative work—Cindy Roaming Design is *the one*.
Cindy, thank you from the depths of my heart. You’re forever part of the Folk & Fire story now. 🖤
—Sia
