08/31/2026
Our social media is boring compared to some practices. We know. Here's why, and why we think it matters.
AI-generated images and videos have proliferated across medical aesthetics marketing at a pace that should concern every patient researching where to go for care. These aren't stock model photos, those have been around forever and everyone understands what they are. This is something different and something worse.
AI-generated before-and-afters show results that don't exist from treatments performed on patients who don't exist by providers working in clinics that may look nothing like what's depicted. They are indistinguishable from real photography to most viewers. They create clinical expectations that are fabricated. And they are being used, deliberately, to sell treatments at practices whose real results would not generate the same interest.
Every photo on this page is a real patient who consented to share their experience. Every video is a real provider or real treatment at PM Aesthetics in Bedford, NH. Every before-and-after reflects an actual clinical outcome from an actual procedure performed here.
That means our content is sometimes less polished. Less dramatic. Less perfectly lit. Because real results look like real results, not like a rendering.
We film on phones. We post what actually happened. We don't manufacture outcomes we haven't produced.
In an industry increasingly flooded with AI-generated clinical fiction, we think that's worth saying out loud.
đź“Ť PM Aesthetics | Bedford, NH Medicine First. Sales Never.
đź”— Link in bio.
