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No Cheat Day Needed Healthy Living Made Simple. No Cheat Day Needed. I help people make informed decisions without giving up the foods they love: no fad diets, no food guilt.

I’m Matt Rosenman, creator of Cheat Day Design (“No Cheat Day Needed”), where I simplify the world of health and fitness through creative, educational content.

17/06/2026

I love the Barebells protein bars so I was excited to finally come across their protein shakes in the wild. Sorry, their “milk drinks.”

If you like watery, generic tasting protein shakes, then you’ll love these. Considering how good I think the protein bars are, I have no idea how they missed the ball so hard on these.

If you have tried these, let me know if you agree⬇️

15/06/2026

440 calories with 16 grams of protein isn’t a good source of protein. But in classic marketing fashion, they can call this a protein cookie, call out 16 grams of protein, and leave out any mention of the calories.

Lenny & Larry are no strangers to misleading marketing and the complete cookie was always my go-to example to show why it’s so important to read the nutrition facts, because most people are not expecting that many calories in their snack.

Welp, now they’re going all-in and the complete cookie is now a “Protein Cookie.”

Does it have protein? Yes. Does it have more protein than a regular cookie? Yes. Does it taste significantly worse than a regular cookie? Also yes.

12/06/2026

Coca-Cola, but make it healthy🥤

This was the first healthy rebrand I did years ago that people took notice of that helped this concept really take off, so I wanted to show it some love with a little refresh. My goal is always to show you how powerful branding can truly be when it comes to “healthy” options.

Oftentimes, those healthy options are no different than the “unhealthy” options you’re avoiding.

If you saw THRIVE on shelves, would you buy it?

11/06/2026

This is my single biggest pet peeve in the world. Reeseez Peeseez is nails on a chalkboard.

There once was a man named Harry Reese. He invented a candy and it was named after him. Reese’s Peanut Butter Cups. Reese’s PIECES (it even rhymes for easy remembering). Put some respect on the name reeses

10/06/2026

It’s really interesting to see low-fat options now marketed as high-protein options. Same product, just different positioning.

Consumers used to care about fat, but now the major focus is on protein, so the shift makes sense. Look out for this on shelves because I bet you’ll notice a ton of other examples too!

Here are 10 diet & fitness products that you probably had no idea still existed. My favorite discovery was the last one🍑...
09/06/2026

Here are 10 diet & fitness products that you probably had no idea still existed. My favorite discovery was the last one🍑

I stumbled across the Shake Weight apparently being sold again, which led me down this rabbit hole that I just had to share. Who knew all of these things still existed??

Let me know how many of these you remember, and let me know some others I may have missed!

05/06/2026

We have protein cheese, so there’s no reason why we can’t have protein whipped cream. Somebody enlighten me, please.

Or / just hit me up and let’s@make it happen.

02/06/2026

Lay’s potato chips are made from potatoes! Now ya know.

Except all potato chips are made from potatoes. Hence the name.

If this feels like something I’d put on a fake rebranded label…you’re exactly right.

28/05/2026

doesn’t really need my help considering the billion flavors and collabs they have BUT it’s a fun one to rebrand.

Changing up the label and calling out different aspects of a product can completely change the way it’s perceived. In this case, 5 different ways.

Would you be tempted to buy any of these?

26/05/2026

Maybe the real miracle is the friends we made along the way.

But for real, can anyone let me know if they’ve ever tried these things? Apparently there’s some scientific backing to these doing what they claim…but it did absolutely nothing for me.

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