06/17/2026
Why is it that you can remember the first letter of a word, how many syllables it has, or even where you learned it, but still can't remember the word itself?
This common experience is known as the "tip-of-the-tongue phenomenon."
Researchers believe it occurs when there is a temporary disconnect between semantic memory and phonological retrieval.
Semantic memory is your knowledge of what something means. Phonological retrieval is your brain's ability to access the sounds needed to say the word.
In a tip-of-the-tongue moment, your brain has successfully retrieved the meaning, but it temporarily struggles to retrieve the word itself.
That's why you may remember clues about the answer, such as the first letter, the number of syllables, similar sounding words, or where you learned it, while the actual word remains frustratingly out of reach.
Tip-of-the-tongue moments become more common with age, but they can also occur when we're tired, stressed, distracted, or trying to retrieve information too quickly.
The good news is in most cases, the memory hasn't disappeared. The brain is simply taking a little longer to locate the pathway.
At Dr. Kaplan's Brain Health, we're passionate about helping people better understand how memory works. That's why DR. Kaplan’s formula includes research-backed ingredients such as NutriCog®, Bacopa monnieri, and phosphatidylserine to support memory, focus, learning, and overall cognitive function.
So the next time a word is "right there" but won't come out, don't panic.
The book is probably still in the library. Your brain is just searching the shelves.