Health & Fitness Association

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Health & Fitness Association On a mission to grow, promote, and protect the health & fitness industry around the world 🏋️🧘🌎

10 fitness organizations have been awarded grants to train more than 30 professionals in exercise oncology!Congrats to: ...
10/09/2026

10 fitness organizations have been awarded grants to train more than 30 professionals in exercise oncology!

Congrats to: AKTIV Against Cancer, Plymouth Fitness, The Houstonian Club, ACAC Fitness and Wellness, Columbia Association, Cedardale Health & Fitness, CBRC Health & Fitness, Hawthorn Farm Athletic Club, Healthworks Fitness Centers, and The Claremont Club

Cancer care extends beyond medical treatment, and physical activity is an important part of whole-person care!

The grants are provided through a partnership between American Cancer Society and the HFA Foundation, the charitable arm of HFA.

We're pleased to announce that David Patchell-Evans, founder and chairman of GoodLife Fitness is one of six members of t...
10/05/2026

We're pleased to announce that David Patchell-Evans, founder and chairman of GoodLife Fitness is one of six members of the 2027 HFA Hall of Fame class 👏

For nearly five decades, David “Patch” Patchell-Evans has worked to make physical activity a bigger part of people’s lives by building fitness businesses, developing fitness professionals, advancing the connection between exercise and healthcare, and supporting research and communities.

Read more about his impact ➡️ https://bit.ly/4jaWLFn

Want to celebrate Patch's legacy? Join us at the induction ceremony that will take place during ! Details and link to register 👇

📅 March 10, 2027
⏰ 8 pm - 10 pm
🎟️ Purchase a ticket as an add-on to your show registration: https://bit.ly/4rKNeXC

Day one at the 2026 HFA European Congress: big ideas, great conversations, and even better connections 🤝From AI and indu...
09/24/2026

Day one at the 2026 HFA European Congress: big ideas, great conversations, and even better connections 🤝

From AI and industry trends to women’s health, advocacy, and the future of fitness, there was plenty to talk about and plenty of time to connect with the region's leading voices in fitness.

One Vision. One Voice. And one very full first day!

| is brought to you in partnership with Ukactive and We Are Evolve as the local host | Keynote from Keepme

Cassie Losey, HFA's senior manager of state affairs, spent the week in California preparing for the next legislative ses...
09/18/2026

Cassie Losey, HFA's senior manager of state affairs, spent the week in California preparing for the next legislative session, which is set to kick off in December.

She met with our partners at Brownstein Hyatt Farber Schreck, LLP regarding legislative priorities for 2027 in California, including cold spa legislation and tax incentives for physical and mental health.

She also met with California Chamber of Commerce to discuss potential collaborations on Private Attorneys General Act-related issues and membership opportunities.

And on top of all of that, she fit in a spin class with Alicia Priego and Stephanie Tapia Jiménez from Brownstein! 🚴

Our state advocacy team stays on the heartbeat of policy across all 50 states, and we're ready to hit the ground running next session!

09/16/2026

The movement is assembling… Are you joining us?

North America’s largest, most iconic gathering of the fitness industry will return to Las Vegas in March for the 2027 show. And it’s bound to be bigger AND better than ever.

Reg opens in two weeks. Stay tuned 🤫

The September issue of is here!This month is all about fitness entrepreneurship. Here's a taste of what you'll find in...
09/14/2026

The September issue of is here!

This month is all about fitness entrepreneurship. Here's a taste of what you'll find in the issue:

💭 5 Principles for New Fitness Entrepreneurs to Keep in Mind
✅ Why Presales are a Prime Indicator of Future Success
📈 As More Startups Open, Is the Pilates Market Becoming Oversaturated?
💰 Why HVLP Brands are Betting Big on Pilates
💼 5 Real Estate Strategies for Smart Expansion

Dive in now: https://www.healthandfitnessbusiness.org/september2026/

What’s really driving growth in the global fitness industry?The 2026 HFA Global Report is here to answer that question, ...
09/14/2026

What’s really driving growth in the global fitness industry?

The 2026 HFA Global Report is here to answer that question, bringing together the latest data, trends, and operator insights to help make sense of a rapidly evolving industry.

Surveyed operators reported 10.7% median revenue growth and 6.1% median net membership growth.

But the story goes beyond the numbers.

Fitness is playing an increasingly important role in conversations around prevention, healthy aging, and long-term health, while emerging markets continue to offer significant growth opportunities.

Representing nearly 27,000 fitness facilities worldwide, the report provides a global view of where the industry stands—and where it’s headed next.

Explore the 2026 HFA Global Report:
https://www.healthandfitnessbusiness.org/2026-global-report/

Last week, our interim president & CEO Greta Wagner called on fitness leaders during an address at Fitness Brasil Expo 2...
08/31/2026

Last week, our interim president & CEO Greta Wagner called on fitness leaders during an address at Fitness Brasil Expo 2026 to work together to strengthen the industry’s role in improving global health!

She also emphasized the importance of collaboration across markets, pointing to HFA’s 26-year partnership with Fitness Brasil as an example of how the global industry can build a stronger, more unified voice.

“The greatest product the industry offers is not a treadmill, a membership card or an app,” Wagner said. “It is belonging.”

| ABC EVO | Movement Fitness | Fitness Brasil

This year, the in London is creating even more opportunities to engage with like-minded peers and take ideas back to y...
08/26/2026

This year, the in London is creating even more opportunities to engage with like-minded peers and take ideas back to your own business.

Join a new Women’s Networking Summit built around real-world conversations and high-stakes situations. Connect with companies bringing new products, services and solutions to the industry in the Sponsor Marketplace.

And as an add-on, on September 26, you can choose from two club tour packages featuring some of London’s leading clubs and studios. It's a great opportunity to see how other operators are working, exchange ideas, and continue conversations in a more informal setting.

Registration rates increase on September 1. So if you’ve been considering joining us, now is the time to register: https://hub.healthandfitness.org/european-congress

is brought to you in partnership with Ukactive, with We Are Evolve as the local host.

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