Protocol Naturals

05/25/2026

05/21/2026

Our own Dr. Jimmy Horner (CEO) and his daughter, Abby Wood (VP), recently traveled to the UK to attend the Warrendale Wagyu Conference in Kelso, Scottish Borders.

Dr. Horner spoke to more than 200 attendees about proper feeding and nutrition programs for Wagyu cattle, focusing on growers and finishers to achieve optimum beef quality. The conference was held in partnership with the British Wagyu Breeders Association.

With more than 40 years of experience, Dr. Horner continues to be recognized internationally as an authority on Wagyu nutrition and all-natural feeding programs.

We were honored to be part of such a great event and appreciate the opportunity to connect with Wagyu producers and industry leaders from around the world. Thank you to Warrendale Wagyu and the British Wagyu Breeders Association for the invitation and hospitality.

10/23/2025

🎙️ Tune in to American Cattlemen's Wagyu Series! In this episode, Gale sits down with Dr. Jimmy Horner, founder of Protocol Naturals, to discuss the power of all-natural animal health and nutrition.

From pioneering beneficial bacteria in the 1990s to leading research proving the effectiveness of all-natural programs, Protocol Natural continues to shape the future of sustainable livestock production — driven by science, integrity, and innovation.
Listen Now: https://www.podbean.com/media/share/pb-5uu2r-199f57c

09/12/2025

Dr. Horner visits our newest international partner in China, the Austasia group. With over 30,000 head, Austasia is China's largest Wagyu producer. The company also owns 120,000 Holstein cows. All the cattle are housed in 13 state-of-the-art facilities similar to the one shown here. All their Wagyu cattle are now enrolled in Protocol Natural's internationally acclaimed Wagyu feeding program. Austasia also owns their own hot pot restaurants, a feed and premix plant, and two IVF laboratories.
Welcome aboard to all our new friends at Austasia!

07/23/2025

Protocol Farms had the pleasure of hosting our long-time customers from Fiesta Trade along with HEB Mexico and Mexico's Department of Agriculture officials on July 22nd. The group met with our CEO, Dr. Jimmy Horner and summer intern & Texas Tech senior meat science major, Libby Mosley. The Mexico Department of Agriculture is in the process of establishing their own beef grading system using carcass camera and near-infrared reflectance spectroscopy technologies. Salud!!!

09/17/2024

Congratulations to Dr. Horner! He received the President’s Award at this years annual American Wagyu Association Conference. We are very proud of him and his impact in the Wagyu industry!

11/23/2023

Happy Thanksgiving! 🤍

06/18/2023

Happy Father’s Day!!! 👏🏼

06/08/2023

Protocol Farms near Bowie takes inspiration from Japanese methods of feeding Wagyu, which includes jazz playing through the speakers and cool pens.