Optimal Nurturing

10/14/2026

💜 Breastfeeding shouldn't require a PhD. It should come with SUPPORT.

Breastfeeding isn't something you learn once and have completely figured out. Your baby grows, your body changes, and new questions and challenges arise along the way.

At Optimal Nurturing, we believe lactation care should be more than a single appointment when something goes wrong. It should be an ongoing relationship built on education, encouragement, and individualized support. 🤱

In her latest article, our owner and IBCLC, Heather Hutton, shares why it's time to rethink the way we support breastfeeding families, what research tells us about continued lactation care, and how we're working to make that support more accessible through BabyLatchON.

✨ You don't have to know everything. You deserve support every step of the way.

📖 Read Heather's full article here:
https://optimalnurturing.substack.com/p/parents-shouldnt-need-a-phd-in-breastfeeding

10/12/2026

It's BUSY season at Optimal Nurturing! 📅💗

Our appointment calendar is filling up FAST, and we have just **ONE appointment remaining this week** across BOTH of our locations!

📍 Bristol, TN
📅 Wednesday, October 14th
⏰ 3:30 PM

Whether you're preparing for your breastfeeding journey or need support along the way, we're here for you!

We encourage families to schedule ahead whenever possible to ensure they receive the care and support they need, when they need it. 💕

📞 Call us at (423) 228-0303 or book directly online!

🔗 https://optimalnurturing.intakeq.com/booking

10/09/2026

Putting the text behind us? Yeah… we’re still working on that. 😂

But helping you navigate your breastfeeding journey? THAT we know. 🤍

From latch concerns and milk supply to pumping, returning to work, and everything in between, our lactation team is here to provide individualized, evidence-based support for you and your baby.

We’ll stick to what we know. 😉

10/07/2026

We make families feel heard, supported, confident, and empowered.

Because lactation care is about so much more than feeding. It’s about meeting families where they are, honoring their goals, celebrating their progress, and reminding them they don’t have to figure it all out alone.

That’s what we’re proud to make every single day. 🫶

10/05/2026

09/30/2026

09/28/2026

Just another day of keeping everyone else alive while apparently becoming a danger to ourselves. 😭😂

Mom brain is a full-time job.

09/23/2026

4-6 lactation visits in the first 14 days of life increases success for NICU moms and babies.

Previous studies have shown 3 or more outpatient lactation appointments is what it takes to increase breastfeeding rates in healthy babies.

Prenatal appointments increase your likelihood of a smooth transition from birth into breastfeeding and postpartum.

Lactation care is not just a one-and-done urgent-care walk in type of care and I will die on this hill. 💜💀🏔

Feel free to use this post to increased awareness and support in hospitals. Hopefully someone is listening out there‼️

We know that providing to newborns especially in the reaps incredible benefits including but not limited to reductions in , BPD and infections.

Sadly, while many mothers start pumping, volumes may falter.

This study demonstrates that infants whose mothers who had 4-6 lactation visits within the first 14 days were 8.93 times more likely to discharge receiving MOM (95% CI 4.86-16.40, P < 0.05) ❗

The short term costs of hiring lactation support will reap many fold more $ in long term costs.

09/23/2026

There are two types of people when they finish their pumping journey: 🥹😭🤍 …and this. 🔥😂

Whether you lovingly packed your pump away or were ready to set that thing ON FIRE, finishing your pumping journey is a BIG deal.

You did the washing. The middle-of-the-night sessions. The planning. The packing. The “wait, when did I pump last?” math. 😵‍💫

However you feel when it’s finally over, proud, relieved, emotional, FREE, or a little 🔥🔥🔥, you earned that moment. 🤍

Pumping mamas, be honest. Did you cry when you finished, or were you ready to light the pump on fire? 😂