American Yoga Council

American Yoga Council We're Re-Thinking American Yoga: Improving the quality, transparency + outcomes of yoga education.

BIG NEWS 🎉 In celebration of National Yoga Month, we’re bringing the yoga community together for something special.Intro...
09/02/2026

BIG NEWS 🎉 In celebration of National Yoga Month, we’re bringing the yoga community together for something special.

Introducing the AYC Yoga Teacher Summit — five days of FREE live education with leading voices from across the yoga industry.

September 21–25 | 12–1 PM ET daily
FREE + open to the entire yoga community

At AYC, we believe yoga teachers deserve opportunities to keep learning, evolving, and being inspired throughout their careers.

This Summit is a celebration of the teachers who make yoga possible — and just the beginning of what’s coming at AYC.

Come grow with us. 💙

Register free at the link in bio.

Know a yoga teacher that would love this? Tag them 👇

September is National Yoga Month - and we’re filling it with opportunities to learn, grow and connect.Introducing your S...
09/01/2026

September is National Yoga Month - and we’re filling it with opportunities to learn, grow and connect.

Introducing your September AYC Member Education calendar.

Every month, AYC delivers live education designed for yoga professionals, wherever they are in their careers:

🌟 Teaching Excellence - deepen your craft

🚀 Yoga Career Success - build your career + income

📈 Studio Success - grow a stronger yoga business

🎓 School Success - strengthen your trainings + support your graduates

And this month is extra special.

We’re celebrating National Yoga Month with the AYC Yoga Teacher Summit: five days of live education September 21–25, open FREE to the entire yoga community.

Whether you’re teaching your first class, building a yoga business, running a studio or training the next generation of teachers - there’s something here for you.

📌 Save this post for your September calendar.

💌 And send it to someone in yoga who you’d love to have learning alongside you this month.

AYC premium + pro members: Your monthly education is included with your membership.

Not a member yet? Join AYC and learn with us all year.

08/31/2026

We celebrate when yoga studios open. We don’t talk enough about how hard it is to keep them open.

Great yoga matters. But building a studio that’s consistently full, financially healthy, and sustainable takes an entirely different set of skills - and too many studio owners are left figuring those out on their own.

Let’s talk about that part.

Studio owners: what’s been the hardest part of building a sustainable studio that nobody prepared you for? 👇

08/26/2026

One year ago, we set out to build something different for the yoga profession.

Not another organization asking yoga professionals to simply pay for a credential.

But one designed to help yoga teachers build real careers, studios build healthier businesses, and schools better prepare the next generation of professionals.

One year later, look at what this community has built.

🔵 600+ schools
🔵 2,000+ yoga teachers
🔵 24 specialty credentials
🔵 Monthly business coaching + professional education
🔵 New resources and support for yoga professionals
🔵 And a growing community helping shape what a stronger yoga profession can look like

And we’re just getting started.

Because the future of yoga isn’t just about getting more people to practice.

It’s about making sure the teachers, studio owners, educators and professionals who make this practice possible have the support to thrive.

To our members, Advisory Council, schools, studios, partners and every yoga professional who took a chance on something new and helped shape AYC’s first year: thank you. This has been built with you.

Now we want to hear from YOU. 👇

What does the yoga profession need more of in Year 2?

Better education? Stronger career support? Healthier studios? Clearer professional standards? More connection and community?

Tell us below. We’re listening. 💙

08/25/2026

What could change in your studio this fall? 👀

What if you went from 3–4 new members a month to 15?

From wondering what you should market next → to having a 6-month marketing plan ready to go.

From constantly reacting inside your business → to having the systems, strategy and support to finally feel like you’re running it instead of it running you.

These are the kinds of transformations we’re seeing inside the AYC Studio Business Accelerator — and enrollment for our Fall cohort is officially OPEN. 🎉

We’re looking for our next 20 studio owners who are ready to build stronger, more profitable and more sustainable studios.

Your first step? Book a free Studio Strategy Call.

We’ll take a look at your business, identify some of your biggest opportunities, give you actionable advice you can use right away, and talk about whether the Accelerator could be the right fit for you.

🚨 Early Bird savings are available through September 4.

Own a yoga studio? Tag your studio in the comments below! We’d love to follow you, cheer you on, and we’ll send you the link to book your free Studio Strategy Call.

Already ready to talk? Head to the link in our bio to grab a time this week or next.

Let’s help more yoga studios thrive. 💛

08/15/2026

I have never regretted spending money on these 5 things in my yoga studio.

1. Great people.
The right team makes everything better—the member experience, the culture, the quality of what we offer, and my ability to actually step away from the business.

2. Anything that makes our members feel special.
Milestone prizes. Cold towels after hot classes. Handwritten notes. Little surprises. Celebrating someone’s 100th class like it’s a REALLY big deal.

Because to them, it is.

Our members tell us all the time that they aren’t celebrated like this anywhere else.
That’s exactly the kind of place I want to build.

3. Software that makes everyone’s life easier.
If technology can save my team hours, eliminate manual work, give me better data AND create a smoother experience for our members, I’ll pay for it.
Hi, Walla . 👋

4. Business coaching.
I’ve never regretted paying to shorten my learning curve and become a better business owner.

It’s a big part of why I’m so passionate about coaching studio owners now, and why we built AYC’s Studio Business Accelerator the way we did. Studio ownership is a whole lot easier when you don’t have to figure everything out alone. 

5. Beautiful studio merch.
Not another random T-shirt with our logo slapped on it.

Merch people actually want to wear because being part of your studio means something to them.

Ancient Language Yoga Wear understands the assignment. 👏

Being financially responsible doesn’t always mean spending less.

Sometimes it means knowing exactly where spending MORE creates a better business.

Studio owners: what’s one thing you’ll never cheap out on?

Every studio owner thinks they need more leads. More Instagram followers. More Facebook ads. More marketing. More people...
08/14/2026

Every studio owner thinks they need more leads. More Instagram followers. More Facebook ads. More marketing. More people walking through the front door.

But what if the fastest way to grow your revenue isn’t finding more people... it’s serving the people who have already found you?

In this free AYC Business Connect webinar, you’ll discover how to uncover the hidden revenue already inside your business by identifying the students, members, and leads who are quietly slipping through the cracks.

You’ll learn:
• Why retention is the silent revenue killer for most studios
•The biggest mistake studio owners make when trying to grow
• 3 simple revenue recovery opportunities you can activate immediately

Link in Bio to register 🔗
Free for AYC Premium & Pro members

08/12/2026

You’ve spent years developing your teaching, refining your approach, and helping students transform their lives.

What if your knowledge could continue reaching people— even when you’re not teaching live?

Whether you’re a yoga teacher with a signature method or a studio owner looking to diversify your revenue, creating an online course can become one of the most valuable assets you ever build.

Join us for an exclusive AYC Business Connect workshop with internationally recognized yoga educator and business coach Summer Huntington | Business Coach & Somatics Coach

Summer has spent nearly two decades teaching, mentoring yoga professionals, and building multiple successful online education programs.

She is the founder of Steel Mace Vinyasa® and Kinesiology Yoga, has published more than 15 online courses, owned and operated a successful yoga studio for over six years, and now helps yoga professionals transform their expertise into scalable online businesses.

This session is free to AYC premium & pro members. Comment DIGITAL to get registration details or join via the link in Bio!

08/10/2026

No longer gatekeeping the teachers you should keep your eye on. Thank you Yoga Pearl for the warm welcome into your Boulder studio. Loved your signature class & your space! ✨

You’ve spent years developing your teaching.What if it could continue helping students— even when you’re not in the room...
08/07/2026

You’ve spent years developing your teaching.

What if it could continue helping students— even when you’re not in the room?

Whether you’re a teacher, school, or studio owner, this session will show you how to turn the knowledge you already have into an online course that creates additional income and expands your reach.

You’ll learn:
•The simple gear and platform to get started this week
•How to structure and price a course people actually buy
•A proven launch strategy that’s generated $2K–$10K+ launches
•How to continue generating sales long after launch day

Free for AYC Premium + Pro members
Link in Bio 🔗 to Register

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