Built Badas$ By Sterling

Built Badas$ By Sterling Helping women 30+ stop feeling exhausted, puffy, and “off” by balancing hormones and getting strong AF.

We focus on strength training, metabolism, and habits that actually work—so you feel powerful, confident, and in control of your body again. I help women balance their hormones, boost their energy, and feel strong again — without restriction, burnout, or confusion. Through personalized coaching, nutrition, and fitness programs, I teach you how to work with your body, not against it. It’s time to reset your hormones, reclaim your confidence, and finally feel like yourself again. 💪✨

09/08/2026

You already know I trust Ancestral Supplements with my beef organs + protein every single day… so when they came out with skincare, I was like OKAYYY, you have my attention. 😂👏

This grass-fed beef tallow balm is SO silky, creamy, and moisturizing without making my skincare routine complicated. A little goes a long way and my skin feels ridiculously soft afterward. 🙌

And THAT GLOW at the end?! ✨😍 We love a juicy, hydrated-looking face over here.

Simple ingredients. Serious moisture. Glowy skin. Yes please. 🤌

Code BLTBDAZZ for 15% off 🔥 Ancestral Supplements LLC

09/01/2026

If an RDL and a Bulgarian split squat had a baby… it’d be THIS 🍑🔥

The key is pushing those hips back like an RDL while reaching the weight toward the opposite foot. That stretch + cross-body reach absolutely LIGHTS UP that outer glute. 😮‍💨

Go slow, control the movement, and really think about driving through that working leg on the way back up.

Your glutes will know exactly what happened tomorrow 😂🍑

Give these a shot and SAVE this one for your next leg day! 💪🏼🔥

08/29/2026

Negative Nancy entered the live… so naturally, we prescribed dancing. 💃😂

Listen, you can come into my live grumpy, trolling, having a bad day, or just lurking to see what the hell is going on. 😂 EVERYONE is welcome here.

We’re gonna talk health, fitness, peps, life, probably get wildly off topic at some point… and apparently dance the negative energy right out of you. 💃

You might come in trying to troll me, but there’s a solid chance I’ll make you laugh before you leave. 😏😂

Life’s already serious enough. Come hang out, learn something, laugh a little, and leave the negative energy at the door. 🖤

And if you can’t… we’ll just dance it out of you. 💃😂


08/27/2026

We’ve gotten way too comfortable believing that health comes from a prescription bottle.

And honestly, this is exactly why I do holistic coaching.

Medicine absolutely has its place. It can save lives. But there’s a difference between using medicine when it’s needed and believing we can neglect our bodies for decades and then medicate our way out of it.

Your body was built to need nutrients. Movement. Sunlight. Sleep. Muscle. Real food. A healthy gut. Stress management. Connection. 🌿

I want people asking more than, “What can I take for this?”

I want them asking, “WHY is my body struggling in the first place, and what can I do to support it?”

That’s what I love about coaching…looking at the whole person. Gut health, hormones, inflammation, metabolism, nutrition, stress, sleep and lifestyle. Helping people understand their bodies instead of just accepting feeling like crap as their new normal.

Because my goal for my clients isn’t simply weight loss or looking better.

It’s helping them become stronger, healthier, more capable humans who can age gracefully and live functionally for as long as possible. 🖤

Take ownership of your health BEFORE you’re forced to.

Because the goal isn’t just to live longer.

It’s to live better for longer. 🔥

08/26/2026

Lifting weights is hard… but losing your strength, mobility, independence, and quality of life as you age is a whole lot harder. 💪

And THIS is one of the biggest reasons I love coaching.

Yes, we can talk about losing body fat, building muscle, balancing hormones, improving gut health, lowering inflammation, and getting your metabolism working better, but the bigger picture is longevity.

I want the people I coach to have the opportunity to age gracefully AND functionally.

To still lift weights.
Travel.
Play with your grandkids.
Carry your own groceries.
Get up off the floor.
Stay active.
Stay strong.
And keep doing the things you love for as LONG as possible.

Muscle isn’t just about looking good…it’s an investment in your future body.

We’re not training just to look badass today.

We’re building bodies that can keep being badass for decades. 🔥

Choose your hard. 🖤💛

DM me for more info on coaching programs 💪🏼

I’m looking for 10 people who are DONE settling for feeling “just okay.” 🔥Maybe you’re working out. Maybe you’ve tried e...
08/25/2026

I’m looking for 10 people who are DONE settling for feeling “just okay.” 🔥

Maybe you’re working out. Maybe you’ve tried eating healthier. Maybe you’ve done the diets, counted the calories, cut the carbs… and you STILL don’t feel like your body is responding the way it should.

That’s because your health is about more than just “eat less, move more.”

With Built Badass, we look at the bigger picture:
🔥 Metabolism
🔥 Gut health
🔥 Hormone health
🔥 Inflammation
🔥 Nutrition
🔥 Strength + movement
🔥 Habits you can actually SUSTAIN

The goal isn’t another quick fix.

It’s figuring out what your body needs, getting your health working WITH you, and building a stronger, healthier, more confident version of YOU. 💪🏼

Summer might be winding down, but that doesn’t mean your goals have to. We’re not waiting for January. We’re not calling winter “bulking season” and starting over next year. 😂

We’re starting NOW.

I’m opening 10 spots for people who are ready to take charge of their health and actually commit to changing how they feel, look, and live.

If you’re ready to BUILD YOUR BADASS…

📩 DM me “I’M IN” and let’s talk.

08/24/2026

Hot Pilates = voluntarily paying money to exercise in a room that feels like someone preheated the oven and threw you in it 😂🔥

And if I’m about to sweat my entire soul out for the next hour, I’m going in prepared.

When you sweat a TON, you’re not just losing water—you’re losing electrolytes too. Those minerals play a role in hydration, muscle function, and normal nerve function, which is why I especially like getting electrolytes in around my really sweaty workouts.

So before class, I take a scoop of my Ancestral Electrolytes, mix it with a little water, shoot it back, and head in to get absolutely slow-roasted. 😂🥵

If you’re doing hot Pilates, hot yoga, sauna sessions, outdoor workouts, or you’re just one of those people who sweats looking at a treadmill 😂 adding electrolytes to your routine can be such an easy way to support your hydration.

Because sometimes plain water just isn’t the whole story. 💦⚡️

Use code BLTBDAZZ for 15% off ! 🛒🔥

Ancestral Supplements

08/23/2026

At some point, you have to stop waiting to feel “ready” and decide you’re done settling. 🔥

You don’t need to become who you used to be. You get to build an even stronger version of yourself.

More energy. More confidence. More strength. A body you feel GOOD in. And habits that actually support the life you want to live.

That’s what Built Badass is about. 💪

We work on the whole picture …nutrition, training, hormones, gut health, metabolism, lifestyle, and figuring out what YOUR body actually needs.

You’re not too old.
You’re not too far gone.
And it’s definitely not too late.

Your badass era can start whenever you decide it does. 🖤🔥

Ready? DM me “BADASS” and let’s get to work.

08/20/2026

I’m not anti-doctor. I’m not anti-medicine. If I break my leg, please don’t come at me with oregano oil. 😂

BUT… I am a huge fan of asking questions.

Because somehow we’ve normalized feeling like crap, collecting diagnoses, and adding another prescription every few years like we’re collecting Pokémon cards. 💊😂

There’s a time and place for modern medicine — it saves lives. But there should ALSO be a massive emphasis on nutrition, movement, sleep, gut health, hormones, metabolic health, stress and actually figuring out why your body is struggling in the first place.

Your doctor might get 15 minutes with you.

You live in your body 24/7.

Learn it. Question things. Get your labs. Read the ingredients. Change your habits. Stop assuming every symptom is just part of “getting older.”

And maybe…just maybe…a healthcare system that profits when we’re sick isn’t going to be the one teaching us how to need it less. 👀

Stay curious. Stay slightly difficult. 😂

08/18/2026

Without a doubt 😂

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