02/03/2026
Mission to Save Monarchs in Ventura: Beauty to Save a Species 🦋
Right now, one of Ventura’s most important monarch overwintering sites—Vista Del Mar—is under threat. And what’s happening there is not isolated. The same development pressures are unfolding up and down the California coast, putting monarch overwintering groves at risk one by one.
The urgency could not be clearer.
The 2025 Western Monarch Count came in at just over 12,000 butterflies—down from millions in the 1980s—making this the third lowest population count on record, following the historic crashes of 2020 and 2024. Scientists warn that without immediate action, the western migration may not recover—and the monarch could face extinction by 2080.
With federal protections delayed and habitat loss accelerating, conservation organizations like Native Monarchs are being forced to step in and fill the gap—on the ground, in real time.
That’s why we’ve launched the Mission to Save Monarchs Donation Campaign.
This season, as the remaining western monarchs arrive along California’s coast to overwinter, Monarch Botanika has paused traditional product sales. Instead of commerce, these products are being used as a conservation tool—to raise urgently needed funds to protect sites like Vista Del Mar and push for stronger protections statewide.
🌿 How the Donation Campaign Works (via NativeMonarchs.org):
• $75 donation → Receive one Milkweed Seed Oil Facial Care Kit (free U.S. shipping)
• $150 donation → Receive two kits — Keep One, Give One
💛 100% of every donation goes directly to conservation.
Funds raised support:
• Protection and restoration of monarch overwintering sites like Vista Del Mar
• Creation of breeding habitat at inland sites using native milkweed
• Public education and advocacy to prevent future habitat loss
This is no longer a warning—it’s a crisis.
This is a fight worth fighting—for Ventura, for California, and for a species running out of time.
👉 Visit NativeMonarchs.org to donate and join the mission.
🦋 Beauty to Save a Species.
Watch, follow, and discover more trending content.