PROFiLES

09/27/2026

👻 BOO, but make it 3-D. ✨

These little ghosts are made with Shape Shifter White, our NEW viral Roll Maker, and Tessa from the Babe Gel Polish line — the DREAMIEST deep burgundy for Halloween. 🖤🍷

And yes… the Roll Maker is officially available on the website NOW! 🙌

Perfect for creating easy dimensional details, little ghosties, bows, pumpkins and all the fun 3-D nail art we’re obsessed with right now.

Who’s trying these?! 👻

09/26/2026

🚨 PASTIES DECALS — 50% OFF! 🚨

Yep. HALF OFF ALL Pasties Decals ALL WEEKEND! 😳💅

This is your sign to stock up on all those tiny little details that make a nail set POP. ✨

⭐ 50% OFF ALL Pasties Decals
⭐ This weekend only
⭐ While supplies last!

Load up that cart, bestie. 💜
Once your favorites are gone… they’re gone! 👀

09/07/2026

https://profilesbackstage.com/shop/shop-by-season-%e2%9d%84%ef%b8%8f-%f0%9f%8c%b8-%e2%98%80%ef%b8%8f-%f0%9f%8d%81/shop-fall/hocus-pocus-cats-eye/

Discover our massive range of Cat's Eye Gel Polishes. Achieve mesmerizing, eye-catching nail designs with ease...available now at PF BackStage.

09/07/2026

✨ YOU GUYS… HOCUS POCUS SOLD OUT. 😳✨

We knew this collection was going to be good, but you completely blew us away over the holiday sale! 💜

We also know A LOT of you missed out — and we have heard you loud and clear. 👀

So… we’re thinking about opening a Hocus Pocus PRE-ORDER and bringing in another round! 🔮✨

This would give everyone who missed it the chance to reserve their set before the next shipment arrives.

If you want us to do it, drop a 🔮 in the comments because we need to know how many witches we’re ordering for. 😆🖤

Thank you for showing this collection SO much love. You guys seriously sold us out faster than we were ready for! 💜

08/31/2026

🎃✨ 13 DAYS OF HALLOWEEN IS COMING… ✨🎃

And trust us… this is NOT your average Halloween mystery box. 👀🖤

We wanted to create something that WE—as actual nail techs—would be wicked excited to open.

So every single item was chosen with one question in mind:

Would we actually use this at our nail table?

The answer had to be YES. 🙌

Inside you’ll find 13 individually wrapped Halloween surprises packed with the kind of products we LOVE at ProFiles — new, exclusive, trending-now and actually usable in the salon. 🔥

Think gorgeous gels, nail art goodies, sparkle, texture, limited Halloween treats and a few surprises you haven’t even seen yet. 👀

No filler.
No digging through the back room.
No random stuff just to make it to 13. 😂

Just 13 seriously good treats created and curated by nail techs, FOR nail techs. 💅

🧙‍♀️ 13 Days of Halloween
🎁 13 individually wrapped surprises
🖤 New + exclusive products
🔥 Trending nail art goodies
👻 Limited quantities

And yes… that Dope Nails, Witchy Vibes tee is giving us LIFE. 🧙‍♀️🖤

✨ PRE-ORDERS START SEPTEMBER 1! ✨

These are limited and once they’re gone… they’re GONE.

Who wants one?! 🙋‍♀️🎃🖤

08/28/2026

🌸 PERFECTLY IMPERFECT PETALS 🌸

If you overthink flower petals like I do…this brush is about to become your new best friend. 😂🙋🏼‍♀️

Our Artist Edit Texture Brush has a unique triangular shape that basically does the hard part FOR you. Pick up your Color Whip, add a little pressure, pull…and you’ve got the perfect imperfect petal. ✨

For these designs I used Color Whip Palette No. 2 — all those creamy, dreamy PASTELS 🤤 — and even mixed a few shades together to add a little extra depth and dimension.

And don’t stop at flowers! 👀🌸🦋
That same brush movement can create petals, layered florals, butterflies and so much more.

✨ Color Whip Palette No. 2
✨ Artist Edit Texture Brush
✨ Minimal artistic ability required 😂

Sometimes it’s not about learning how to paint it perfectly…it’s about finding the tool that makes it EASY. 💅🏼

08/25/2026

Why do a regular aura nail when you can REVERSE IT?! 🖤🎃✨

We started with Glitter Bomb in Pumpkin for that insane sparkle 🔥 and then faded Black Color Whip around the edges to create this smoky reverse aura effect.

And THIS is why we love our Color Whips 🙌 They’re ridiculously pigmented, super opaque, and blend like a dream — making them perfect for aura nails, ombrés, art, and so much more.

The finished look has SO much depth and dimension, but the technique is ridiculously easy. 👏

Halloween nails are officially happening and we are HERE FOR IT. 🖤👻🎃

08/21/2026

✨ GLITTER BOMB SEASON IS HERE! ✨🎃🩸

If you know, you KNOW. Glitter Bomb has been a ProFiles favorite for a reason…insane sparkle, true one-coat coverage, and a thin, easy-to-work-with formula. 🙌

No loose glitter. No thick, bulky layers. No coat after coat trying to get it opaque. Just 💥 BOOM …GLITTER.

And don’t sleep on these for nail art! 👀

✨ One-coat coverage
✨ Super thin viscosity
✨ PACKED with glitter
✨ Amazing for full coverage + nail art

Who else is ready for Halloween sets?! 🎃👻🩸

08/18/2026

🐚✨ SHE’S HERE TO STAY! ✨🐚

Seashell Chrome was supposed to be a Swag Bag exclusive… but you guys loved her WAY too much for that. 😂 So we made it official!

This translucent chrome lets the color underneath shine through while adding the most gorgeous vibrant peachy/neon glow. 🍑✨ And as you can see… one chrome, completely different vibe depending on what’s underneath.

And Seashell over Bianca?! 😮‍💨 I’m in my coral era and apparently I’m not leaving anytime soon.

SEASHELL CHROME is officially part of the ProFiles chrome lineup! 🐚💖

What color would YOU put it over first?! 👇