10/09/2026
Does your Medical Affairs launch plan specify the patient outcomes it intends to support?
Best Practices, LLC's research involving 27 Medical Affairs leaders across 21 biopharma companies reports that 80% of top-performing connected organizations build launch strategies targeting measurable patient outcomes, compared with 53% of siloed organizations.
The comparison offers a starting point for reviewing how explicitly launch plans address patient objectives.
Our short video explores cross-functional collaboration, patient journey mapping and shared outcome information, alongside gaps in RWE integration and measurement.
What would make your next launch plan easier to assess against its patient objectives?
Watch the overview: https://www.youtube.com/watch?v=-a8wwq4-GCI
How do connected and siloed Medical Affairs organizations differ in...