Best Practices LLC

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Best Practices, LLC is a global research, consulting, and benchmarking leader for more than 30 years; Our clients include 48 of the top 50 pharmaceutical companies.

In biopharma omnichannel, investment without integration is just spending.Our latest benchmarking study reveals that lea...
06/05/2026

In biopharma omnichannel, investment without integration is just spending.

Our latest benchmarking study reveals that leading organizations allocate 32% of their promotional budgets to conferences and medical events - nearly double the 18% allocated by status quo peers. Yet even more telling: high-spend organizations routinely fail to generate personalized, insight-driven engagement when their channels remain siloed and unautomated.

Our new video unpacks the 3 investment patterns that actually set omnichannel leaders apart - and what your organization can do to close the gap: https://www.youtube.com/watch?v=pS-3iAO6yUc

More spend doesn't equal more impact - discover what actually separ...

Are your Medical Affairs KPIs telling the whole story - or just part of it?Our latest benchmarking study reveals a strik...
05/22/2026

Are your Medical Affairs KPIs telling the whole story - or just part of it?

Our latest benchmarking study reveals a striking gap: 84% of pharma organizations prioritize insights that influence product launches, yet only 35% can actually link those insights back to Medical Affairs activities. Meanwhile, nearly 9 in 10 Medical Affairs leaders struggle with limited data, inconsistent definitions, and cross-functional misalignment.

In our new video, we explore how leading organizations are transforming their measurement approach - moving from activity-based tracking to outcome-driven impact narratives that resonate with senior leadership.

Watch now to learn what separates Medical Affairs teams that prove their value from those still counting calls and events: https://www.youtube.com/watch?v=CexwdS9zOxM

Access the free report summary here: https://www.best-in-class.com/rw556.htmAre your Medical Affairs metrics truly capturing your team's impact -- or just co...

We just dropped a new video—and if you work in Medical Affairs, this one's worth 2 minutes of your time. 🎬It covers 5 tr...
05/08/2026

We just dropped a new video—and if you work in Medical Affairs, this one's worth 2 minutes of your time. 🎬

It covers 5 trends that are fundamentally changing how leading biopharma companies onboard and train Medical HQ professionals—from personalized learning pathways to certification-based readiness and interactive engagement tools.

Concise, data-backed, and straight from research with 20 Medical Affairs leaders across 19 top life sciences companies.

▶️ Watch now: https://www.youtube.com/watch?v=_6rsCrpO710

Medical Affairs onboarding is no longer a checkbox—it's a strategic advantage. Discover what separates world-class programs from the rest.Access a free excer...

Is more digital spend really driving better patient engagement?Our benchmarking research suggests otherwise. In fact, em...
04/24/2026

Is more digital spend really driving better patient engagement?

Our benchmarking research suggests otherwise. In fact, emerging markets—spending significantly less on digital—are outperforming developed markets in patient engagement effectiveness.

Watch this short video to uncover what leading organizations are doing differently—and how smarter channel choices are driving stronger outcomes.

🎥 Watch now: https://www.youtube.com/watch?v=fIBfoMWb4VQ

1 comment. "Digital Patient Engagement Isn’t Just About Spend — It’s About Strategy"

Access wins don’t automatically translate into patient starts.In today’s fragmented payer landscape, leading organizatio...
04/03/2026

Access wins don’t automatically translate into patient starts.

In today’s fragmented payer landscape, leading organizations are rethinking pull-through—moving from siloed ex*****on to coordinated, data-driven models that accelerate time-to-therapy.

🎥 Watch our latest video to explore how next-gen pull-through strategies are driving measurable impact across the access journey: https://www.youtube.com/watch?v=eg-CViDEoNM

Access alone doesn’t drive results—ex*****on does.🔗 Download a free excerpt of the report here: https://www.best-in-class.com/rw545.htmIn today’s complex pa...

Most Medical Affairs teams aim to be patient-centric—but few deliver measurable impact.Our latest benchmarking research ...
03/20/2026

Most Medical Affairs teams aim to be patient-centric—but few deliver measurable impact.

Our latest benchmarking research reveals a critical gap between patient insights and real-world ex*****on—and what leading teams are doing to close it.

🎥 Watch the video to explore:

• Why patient insights remain underutilized
• Where Medical Affairs teams are falling short
• How top performers are embedding patient perspectives into strategy

👉 Watch now: https://www.youtube.com/watch?v=LvA7qDpb1Vw

Are your patient-centric strategies truly driving impact—or just ticking boxes?🔗 Download a free excerpt of the report here: https://www.best-in-class.com/r...

AI in Medical Affairs is no longer theoretical — it’s operational.In our latest benchmarking research, 24% of organizati...
03/06/2026

AI in Medical Affairs is no longer theoretical — it’s operational.

In our latest benchmarking research, 24% of organizations are fully live with AI initiatives, and another 34% are actively implementing.

From personalized HCP engagement to real-world evidence generation, leading teams are applying AI where it drives measurable impact — not experimentation.

Watch our latest video for key insights from 29 Medical leaders across 22 pharma companies: https://www.youtube.com/watch?v=M1mKOm0Pxcw

Artificial Intelligence is no longer a future concept in Medical Affairs — it’s actively reshaping engagement, evidence generation, and strategy.In this vide...

Medical Planning teams are being asked to do more—with more brands, more complexity, and more strategic expectations.So ...
02/20/2026

Medical Planning teams are being asked to do more—with more brands, more complexity, and more strategic expectations.

So how are leading biopharma organizations structuring their resourcing models?

In this short video, we share benchmark data from 30 industry leaders, including:

• In-house vs. outsourced splits

• Spend per brand benchmarks

• Project management FTE allocation

• Benefits of hybrid resourcing models

If you're evaluating your Medical Planning structure, this is a must-watch.

▶️ Watch the full video here: https://www.youtube.com/watch?v=QTnJq48CVsw

🔗 Access the full benchmarking study here: https://www.best-in-class.com/rw535.htmAcross Global Medical Affairs, Medical Planning teams are being asked to s...

Medical education is under pressure to prove real-world impact—not just knowledge transfer.Our latest benchmarking study...
02/13/2026

Medical education is under pressure to prove real-world impact—not just knowledge transfer.

Our latest benchmarking study shows how leading biopharma teams are:

• Expanding beyond specialist audiences

• Using digital and immersive learning formats

• Leveraging MSL insights for personalization

• Applying analytics to measure outcomes

🎥 Watch our short video for key insights and benchmarks: https://www.youtube.com/watch?v=Gnpd97V17C8

🔗 Download a free excerpt of our Medical Education benchmarking study here:https://www.best-in-class.com/rw533.htmIn today’s complex healthcare environment,...

Are more patient touchpoints translating into better adherence? Not necessarily.Our latest video highlights benchmark da...
02/06/2026

Are more patient touchpoints translating into better adherence? Not necessarily.

Our latest video highlights benchmark data and real-world strategies manufacturers use to improve medication adherence, persistence, and compliance.

▶️ Watch this short video for key insights from our latest benchmarking research: https://www.youtube.com/watch?v=JoiSeYiudIo

Are more patient touchpoints really improving adherence?👉 Access a free excerpt of our exclusive report here: https://www.best-in-class.com/rw531.htmDespite...

Address

6350 Quadrangle Drive
Chapel Hill, NC
27517

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19194030251

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