07/11/2026
Day 1 of the inaugural APTA Payment Summit is complete, and I have really enjoyed the format so far!
The summit features shorter, focused sessions led by panels of experts across four different tracks, with plenty of opportunities for questions, discussion, and networking. It has been engaging, interactive, and well designed.
A few themes that stood out to me from Day 1:
1) Communication has to be intentional, accessible, and repeated.
Don’t bury important information in a long email! Keep messages short, focused, and delivered through the platforms people use. At the same time, there is no single communication strategy that reaches everyone. Some people want a quick update, while others want more context and detail. One concept that stuck with me was communicating important messages “six times in six different ways.”
2) Many engagement challenges may actually be infrastructure challenges.
Member engagement is a challenge across components, but many potential solutions seem to come back to building better structures. Toolkits, communication blueprints, and shared resources can make coordination between components and chapters easier and more sustainable.
There may also be value in creating communities where clinicians, clinic administrators, billing professionals, and others involved in payment can connect, exchange information, and learn from one another.
3) Demand for physical therapy may be at an all-time high, while affordability may be at an all-time low.
The need for physical therapy continues to grow, but healthcare, education, staffing, and nearly every aspect of providing care have become more expensive. We are at an important inflection point. How do we better leverage the growing demand and demonstrated value of physical therapy to improve payment while continuing to preserve access and affordability?
Effective advocacy also requires understanding what matters to the decision-makers we are trying to influence. We need data and evidence that connect our priorities to the outcomes they value not only explanations of why these issues matter to us.
4) We should not advocate alone. Creation coalitions!
Building coalitions with other healthcare professions, organizations, community partners, and even insurers when our interests align can increase our reach, leverage, and influence. At the same time, as coalitions grow, the message must remain focused, consistent, and clearly distilled.
Coalition building does not have to start with a massive group. Start with the people and relationships you already have, identify shared priorities, and build from there.
Many of the challenges surrounding communication, engagement, advocacy, access, and payment are interconnected. Moving forward will require better systems, stronger relationships, meaningful data, and a clear, consistent message.
Looking forward to Day 2!