08/03/2026
Always happy to share thoughts about pricing in the healthcare space. Thanks WCPO 9 for including us.
If you're paying more (or getting quoted more!) than $25 for 90 days of a generic medication you're likely paying more than you need to and we're happy to help! Cutting out a middleman (your insurance plan) allows to be transparent about our prices, we call it 'direct-pay' because it is direct from us to you!
With healthcare costs at record highs, a growing number of companies are offering monthly subscription plans that promise savings on prescriptions, telehealth visits and other services — even for people who already have insurance.
Independent pharmacist Kevin Day of Day's Pharmacy said high costs are driving the trend.
"A lot of patients are getting charged really, really, really large numbers, whether it's in the drug space that we obviously are comfortable with, or imaging is a big one," Day said. "Some of the companies are stepping into that space because there's opportunity to step into it."