Zoya Nail Polish and Treatments

09/05/2026

Patience was never an option. 🤎
Meet ALDEN—a soft, cool beige cream from the SONNET Fall 2026 Collection.
Clean. Understated. Polished without trying too hard.
Are you a cool-nude or warm-nude person?

08/29/2026

This is the part no one shows you: what can happen after the gels and acrylics come off.

The Naked Truth? Her nails weren’t picture-perfect—and we weren’t going to pretend they were.

Day 0: Immediately after removal.
48 hours later: The Rescue Serum + Repair Base routine had begun.
One month later: Her real, longer natural nails with Rescue + Repair and Pure Perfector Plus.

No AI. No filters. No smoothing. No retouching. Every small imperfection stayed because real progress doesn’t need to be perfected.

Her comeback started with two simple steps:

1. Rescue Serum
2. Repair Base

Send this to someone ready to love their natural nails again. 💗

Discover Naked Manicure Rescue + Repair at Zoya.com.

Individual results may vary.

08/26/2026

A SONNET shouldn’t hit this hard. 🔊
Twelve shades written in color—from romantic mauves and shifting flakes to burnished metallics and deep, dramatic reds.
Now make the impossible choice:
Which box are you opening first—LEFT or RIGHT?
Meet SONNET Fall 2026 at ZOYA.com.

08/23/2026

Be honest: how many colors did you catch before the reveal? 👀
ZORA refuses to be just one thing—every movement catches a new flash.
Name the colors you saw below, then meet all 12 SONNET shades in our pinned carousel.
ZORA · ZOYA SONNET Fall 2026 ✨

08/16/2026

08/16/2026

WARNING: Swiping may cause a new fall obsession.

Meet SONNET, the ZOYA Fall 2026 collection - 12 shades inspired by romance, longing, memory and the colors that make fall impossible to resist.

GREER - soft romantic mauve cream
BERKLEY - vibrant passionate plum cream
CHAPIN - regal royal purple pearl
ADELAIDE - dreamy rose pink flake holographic glitter
MERRITT - smoldering muted black cherry cream
LOWELL - deep olive green with burnished gold crushed velvet metallic
THATCHER - warm chestnut with burnished gold crushed velvet metallic
PHYRE - fiery orange-red metallic
GAEL - alluring deep red metallic
SINCLAIRE - timeless rich classic red cream
ALDEN - soft cool beige cream
ZORA - ethereal shifting flake glitter overlay

12 shades. One fall color story.

Now the important question:

Which SONNET got you?

Tell us the shade name - or the slide you could not stop staring at - in the comments.

Available now at ZOYA.com. Coming to salons, spas + Amazon in September.

NailInspo AutumnNails NewNailPolish

08/09/2026

Your natural nails don’t need covering up—they need a little backup. 💗
Meet Naked Manicure Perfector+: the your-nails-but-better team designed to treat, correct and perfect with a sheer, healthy-looking finish.
Each Perfector+ combines:
✨ Nail-strengthening + conditioning care
✨ Base-coat performance
✨ Transparent ridge filling
✨ Optical diffusers that enhance the appearance of natural nails
✨ Buildable coverage without traditional color
Choose your perfect finish: Pure, Opal Pink, Opal White or Opal Lavender.
Perfect for a post-gel, dip or acrylic reset—or whenever your natural nails look uneven, ridged or discolored.
Swipe to discover your natural-nail superpower, save this for your next nail reset, and tap the product tag to shop.
Which Perfector+ belongs in your routine? 👇

08/01/2026

Did you catch them? 👀
A first glimpse of SONNET, the new ZOYA Fall 2026 collection.

Pause. Replay. Find your first favorite—then preview all 12 shades and pre-order now at ZOYA.COM.

Shipping August 5.
Which color caught your eye first?

NailColor ComingSoon

07/26/2026

What’s your nail reset plan?

07/25/2026

Make a Summer Color Splash ☀️💅

Choose any 3 qualifying shades for $36 or any 6 for $60 from our curated Summer Color Splash collection. Add 3 or more qualifying shades and get FREE standard shipping on your entire order.

Use code SPLASH at checkout.

Shop the curated summer edit:
https://zoya.artofbeauty.com/content/category/Summer-Color-Splash-2026.html?item=1

Ends Monday, July 27 at 11:59 PM ET. Only shades shown in the Summer Color Splash collection qualify. Consumer accounts only. While supplies last.

Which shades are going in your summer set?