06/18/2026
The biggest cost in most US dietary supplements isn’t the ingredients — it’s the marketing. I run a supplement company, and I’ll say it plainly: a lot of what you pay for is the ad that convinced you to buy, not the product inside the bottle.
Sana Herbal Sciences began with Dr. Marco Sikaffy, a naturopathic doctor who spent more than forty years making botanical formulas by hand. Mixing the herbs himself, filling every capsule one by one in his home lab, and giving them to his patients. In forty years he never spent a dollar on marketing — no ads, no influencers, no claims. His patients kept coming back because of how the products worked, not because of a pitch. That’s the opposite of how the supplement industry runs in the US, where marketing is the biggest line item baked into the price.
So we had a thought: take exactly what Marco makes — the same whole herbs, the same care — and build it properly. Third-party tested. Verified ingredient sources. Every ingredient and every dose printed on the label. Full transparency.
So next time you buy a supplement, stop for a moment and ask: how much of this is marketing, and how much is the actual product?
More honest breakdowns from inside the supplement industry are on the way — how dietary supplements are really made, priced, marketed, and tested in the US.
sanaherbal.com
