Joy Allen-Altimare

05/29/2026

For far too long, women’s health has been treated as niche, optional, or secondary. That’s finally beginning to change.

I recently sat down with MUSE by Clio to talk about the shift toward more personalized, preventative, and patient-led care and why women are asking better questions and expecting more from the systems around them. Grateful for the opportunity to reflect on the work that continues to inspire me and the conversations that still need to happen.

Read my interview here:

Joy has over 25 years of experience leading brand innovation, growth and commercialization across evolving markets. She currently serves as president of Vella Bioscience, a company focused on advancing women's sexual and hormonal health with rigor, clarity and empathy. She oversees strategy across b...

05/18/2026

Being recognized on Ad Age’s 2026 Tech Power List is a reminder of how much opportunity still exists to transform women’s health.

For too long, this category has been underserved...not just in healthcare, but in how products are built, how solutions are marketed, and how women are spoken to.

At Vella Bioscience, we’re focused on changing that by connecting product innovation, consumer insight, and trust in a way that puts women’s real experiences first.

Proud to be building alongside a team that’s pushing this category forward and even more energized by what’s next. Thank you Ad Age!

Femtech brand president Joy Allen-Altimare made Ad Age's Tech Power List 2026 for her work modernizing marketing.

05/15/2026

For too long, women’s pain has been normalized instead of studied. Today,  shared the story behind Ebbtide and the larger gap in women’s health that inspired it.

This is about more than one product. It’s about building science around women’s bodies where it has been missing for far too long.

Ebbtide launches May 19. Join the waitlist through the link in bio.

05/10/2026

This Mother’s Day, I’m feeling especially grateful.

Grateful to God for the gift of being a mom—the most important role I will ever have. It’s a responsibility I don’t take lightly, and one that continues to shape me in ways I never expected.

This year also carries a different kind of weight as I celebrate without my own mom. There’s a quiet space where she used to be—but also a deeper appreciation for what it means to carry love forward.

To my daughter—you are everything. Watching you grow into a beautiful, intelligent, thoughtful, and faithful young woman is the greatest privilege of my life. You teach me something every day—humility, unconditional love, compassion, and what it truly means to show up for someone beyond yourself.

The future feels more meaningful because of you. The way I lead, the way I love, the way I live—it’s all shaped by the example I hope to set and the world I want you to walk into with confidence and grace.

Today, I’m simply thankful—for the role, for the responsibility, and for the love that continues to grow through it all.

Happy Mother’s Day 🤍

05/08/2026

Mother’s Day gets written off as a Hallmark holiday… but I think that misses the point.

I frequently say, “I need a wife.” And I don’t mean that as a knock on my partner. I mean it as the reality of being a working mom.

Because most days, I’m everything. The planner. The default parent. The one who remembers it all and keeps it all moving. I’m making the sandwich, planning the vacation, showing up for my daughter… while still showing up for my work, my life, everyone else. And I am not alone in this.

Women do SO much.

So no, it’s not about flowers or brunch. It’s about acknowledging how much women are carrying—often quietly.
Before we dismiss Mother’s Day, what if we used it as a reason to actually show up for the women in our lives?
Take something off her plate. Step in without being asked. See her. Send this to someone who needs the reminder.

04/20/2026

4/20… but make it about her.

For too long, women have been invited into the conversation around pleasure without being given real tools to support it.
Pleasurewave™ changes that.

This isn’t trend-driven CBD. It’s a precise, biology-led arousal serum designed to support blood flow, sensation, and the way the female body actually responds to intimacy especially through stress, hormonal shifts, and everything in between

Because when desire is there but the body needs support, women deserve more than guesswork.

Explore the science behind Pleasurewave™ on ’s page!

04/13/2026

Milan, with my daughter Ella. What started as time away for spring break became something more valuable. Space to think.

As leaders, we’re taught to stay close to the work. To respond quickly. To keep things moving. But distance has a way of revealing what constant motion hides. Some of the most important insights don’t come in meetings. They come in quiet moments. Walking unfamiliar streets, sharing a meal, noticing what inspires you again.

This trip wasn’t about stepping away from responsibility. It was about returning to it with more clarity, perspective, and intention.

Swipe through a few lessons I’m taking with me ➡️

03/17/2026

I’ve spent a lot of time thinking about what it means to live in a world where women’s health is still under-researched—and how that lands on real women every single day.

PMS. Endometriosis. Menopause. Maternal hypertensive disorders. These aren’t niche issues. They shape how women feel, function, and move through their lives—yet historically they’ve received a fraction of the research attention they deserve.

And one of the most overlooked areas of all? Sexual wellness during menopause.

As estrogen declines, many women experience vaginal dryness, discomfort, decreased arousal, and changes in or**sm. These are not “lifestyle inconveniences.” They’re biological realities that affect intimacy, relationships, confidence, and overall wellbeing. Yet for decades, they’ve been minimized or ignored.

This isn’t just a funding gap. It’s a knowledge gap—one that affects diagnosis, treatment, and whether women feel empowered to advocate for themselves.

At Vella Bioscience, closing that gap is central to why we exist. Through evidence-informed products, science-backed education, and a commitment to advancing research, we’re working to ensure that women can experience comfort, confidence, and pleasure throughout every stage of life—including menopause.

And as a mother to Ella, I’m not willing to accept “this is just how it is” as the default for her generation.

This Women’s History Month, I want to open the conversation: What’s one question about your health you wish had a better answer?

Let’s talk about it. Let’s normalize it. And let’s keep pushing for the research—and respect—women deserve.

03/12/2026

I realize I haven’t formally shared this here: I recently stepped into the role of President of Vella Bioscience—and it’s already been an energizing, meaningful chapter.

This work is personal. I’m coming back to women’s health—an area I’ve cared deeply about for a long time—because too many women are still met with dismissal, discomfort, or “we don’t know” when they ask basic questions about their bodies. Hormones, sexual wellness, and everyday comfort shouldn’t be treated as optional or taboo.

Vella exists to change that. We’re building a science-led brand with staying power—one that helps women understand what’s happening in their bodies, access evidence-informed solutions, and advocate for their health with confidence.

I’m proud to lead this alongside an incredible team, and I’m excited for what’s ahead. ✨ Follow along for what we’re building—and the conversations we’re here to move forward.

03/08/2026

As we enter Women’s History Month, I keep coming back to this idea. Understanding our bodies hormonally, emotionally, and sexually has too often been treated as optional. We know better.

Sexual wellness and hormonal education are foundational to agency, confidence, and health. Yet women’s health has long been under researched and underfunded, leaving too many women without real answers.

This is why our work at Vella matters. We exist to help women understand their bodies, advocate for themselves, and experience comfort and pleasure without apology.

As we look ahead, I would love to hear from you. What conversations in women’s health do you think we should be leading?