OptimalSelf MD

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OptimalSelf MD Greenville’s Premier Medical Wellness,
Plastic Surgery and Aesthetics Center,
Proudly Physician Owned and Operated

Welcome to downtown Greenville's first combined functional medicine and aesthetics practice! Featuring Dr. Katherine Birchenough, an experienced physician certified in Functional Medicine with a concierge wellness practice and Dr. Shawn Birchenough, a board-certified and fellowship-trained plastic surgeon specializing in reconstructive and aesthetic surgery. Dr. Katherine works on restoring balance in the body by working on environmental inputs, nutrition, hormone balance, inflammation, digestion and absorption, detoxification, energy metabolism, and emotional and cognitive wellness. Dr. Shawn offers a multitude of advanced aesthetic procedures, and a full array of plastic surgery procedures to make you look as good as you feel. We work together to help return you to your personal best. Contact us today and discover how a higher state of self can change your life!

10/15/2026

If summer knocked your routine off track, you're not behind, you're just due for a reset. The Lifestyle Reset Program is here to help you create a routine that will last all year long.

The Lumenis Stellar M22 is up next in our countdown to Lights, Laser, Action! 💫From smoothing fine lines and resurfacing...
10/14/2026

The Lumenis Stellar M22 is up next in our countdown to Lights, Laser, Action! 💫

From smoothing fine lines and resurfacing scars to calming redness and clearing stubborn pigment, this modular platform brings four advanced technologies together for real, visible results. It also has built-in cooling for a comfortable experience every time.

Curious what it can do for you? Find out at Lights, Laser, Action! Register now in our bio!

10/13/2026

One of the questions Dr. Shawn hears most: "What are my reconstruction options actually going to look like?" The honest answer is that it depends on your body, your treatment history, and your goals, which is exactly why the consultation process matters so much. Have questions about your own options? Book a consultation with Dr. Shawn. The link is in our bio.

Next up in our countdown to Lights, Laser, Action is the Lumenis Folix, our advanced laser hair rejuvenation technology....
10/09/2026

Next up in our countdown to Lights, Laser, Action is the Lumenis Folix, our advanced laser hair rejuvenation technology. ⚡

Using precise micro-pulses, it stimulates dormant follicles, boosts blood flow, and triggers your body's natural growth response, waking up thinning hair from the inside out. With quick sessions and no downtime, it's an easy addition to your routine.

Curious if it's right for you? Come find out at Lights, Lasers, Action! Register with the link in our bio!

10/08/2026

✨ Building a Higher State of Health, One Patient at a Time

Dr. Katherine Birchenough, Owner, CEO, and Physician at OptimalSelf MD, is redefining the conversation around modern healthcare by bringing prevention, wellness, longevity, and aesthetics into one connected patient experience.

With 24 years of medical experience and board certifications in Functional Medicine, Emergency Medicine, and Pediatrics, Dr. Birchenough has evolved from emergency and pediatric medicine into a model focused on understanding health before disease takes hold.

At OptimalSelf MD, her approach looks beyond isolated symptoms—considering nutrition, hormones, metabolic health, sleep, stress, movement, environmental factors, and overall wellbeing as interconnected parts of a person's health.

Her journey is also a story of entrepreneurship and leadership. What began in a home office grew into a multidisciplinary practice offering functional medicine, wellness, longevity, aesthetics, regenerative therapies, and advanced diagnostics—all while maintaining a strong focus on personalized care.

Looking ahead, Dr. Birchenough is focused on redefining concierge medicine as a proactive partnership designed to support healthspan, human potential, and a higher quality of life.

As she puts it:

“A higher state of health means a higher state of self.”

📖 Read the full cover story to explore Dr. Birchenough’s journey and vision for the future of personalized healthcare.

https://globalhealthcaremagazine.com/magazine/dr-katherine-birchenough/

10/08/2026

Cold and flu season are officially here. Cassie's breaking down which IV therapies actually help when your immune system needs backup, energy is low, or you're just trying to make it through a busy fall calendar.

The Immunity-Boosting Package is a great place to start if you're not sure where to begin. Ask us which IV fits your goals when you book.

The second device in our countdown to Lights, Lasers Action is here! The Alma Soprano Ice is our advanced laser hair rem...
10/07/2026

The second device in our countdown to Lights, Lasers Action is here! The Alma Soprano Ice is our advanced laser hair removal technology.

Its SHR™ method gently and gradually heats hair follicles for safe, effective results, while ICE™ Tech keeps skin cool and comfortable throughout. With multiple wavelengths on board, it's built to treat light, fine, and deeper-rooted hair alike with no downtime required.

Want to see it up close? Join us at Lights, Lasers, Action! Registration is available with the link in our bio!

This Halloween, skip the tricks and get the treat that's actually right for you. Book a consultation to find out which t...
10/06/2026

This Halloween, skip the tricks and get the treat that's actually right for you. Book a consultation to find out which treatment is right for you.

10/03/2026

Flu season doesn't wait, so why should your immune system? Dr. K built our Immunity-Boosting Package around weekly IV infusions with vitamin C, zinc, and glutathione, paired with 60 days of daily immune support, to help you stay ahead of whatever's going around. This is one of our most popular fall packages for a reason. Ready to book your first infusion? Link in bio.

Saturdays are for staff self-care! End of summer IPL laser for Morgan & Dr. Shawn, lip filler for Dr K (just a little 💋)...
10/03/2026

Saturdays are for staff self-care! End of summer IPL laser for Morgan & Dr. Shawn, lip filler for Dr K (just a little 💋). We gotta keep up with our clients! And Morgan’s too busy during the week 😂 ❤️❤️❤️

Address

309 E Stone Avenue
Greenville, SC
29609

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 1pm - 8pm
Friday 9am - 1pm

Telephone

+18642145232

Website

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