08/06/2026
Thorne, one of the most trusted supplement brands in the wellness space, is being acquired by Procter & Gamble in a $3.8 billion deal.
According to the announcement, P&G says the acquisition is part of its plan to expand its presence in the growing wellness and self-care market. Thorne has built its reputation on science-backed supplements and strong relationships with healthcare practitioners, and the company says it believes this partnership will help expand its reach while staying true to its quality standards.
I'll be honest... whenever a wellness brand gets bought by a large corporation, I pay attention.
Does this automatically mean the products will change? No.
But acquisitions can sometimes lead to changes over time, whether that's ingredient sourcing, formulations, manufacturing, pricing, or product priorities. We simply don't know yet.
That's why your loyalty should be to ingredients, not brands.
I've seen companies change ownership before, and sometimes the products stay exactly the same. Other times, formulas, sourcing, or manufacturing can gradually shift. That's why I never stop reading labels, even for brands I already trust.
If you're a Thorne customer, there's no reason to panic. Just keep doing what we should be doing with every product we buy: read the label, stay informed, and watch for any future changes.
I'll definitely be keeping an eye on this one.