01/22/2022
TIPS ON HOW TO GAIN CLIENTELE & FOLLOWERS ๐ฏโโ๏ธโฌ๏ธ
1) Figure out exactly who your audience is and define them.
If you only offer services and you want to grow clientele, your audience will be clients who would book a beauty service. There think of them when you are writing your caption. You may want to educate your clients about the service and put yourself in position of authority. And if you do not offer training or if your target audience is not other beauty professionals, you would not want to post educational tip for other beauty artists (such as needle length for PMU, lash maps for extensions, etc). This content is speaking directly to other artists and this can confuse your audience (clients) and lead to lower engagement. This wonโt help grow a clientele that will book services.
2) YOU HAVE TO POST CONSISTENTLY. No exceptions. By posting on a consistent basis, you are letting your current and potential followers know they can count on you to keep producing the content that originally attracted them. Posting consistently will also help push your content to new people.
3) Provide value to other people, especially your target audience. Content that offers value will attract more people and get you more engagement (likes, comments, shares & saves). Everyone follows someone for value in some way. An example of this is posting what your audience wants and solving problems. If your audience is tired of drawing in their brows, show how your service can help solve that problem.
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