Founded in Brazil in 2011 by expert beauty stylists, scientists, businessmen and businesswomen, Sweet Hair Professional was developed with one goal: to create an innovative and highly-customizable product for all
hair professionals and their customers. Today that dream is evident in 15 different countries... and counting. Sweet Hair Professional is a fusion of passion, science, experience and ene
rgy. Open-minded and aware, Sweet Hair is equipped with a dedicated team that is constantly inspired by the world around them, breeding the creation of new concepts and products. In this
collaboration, freedom of expression in all aspects of the hairdresser’s talent is both respected and appreciated. This provides for a remarkable end result for the client and the hairdressers.