08/25/2026
Pioneering Wellness: The Legacy of the Central Texas CAM ClinicIn the mid-1990s, the concept of alternative medicine was still a fringe idea to many in Central Texas. The local healthcare landscape was heavily dominated by traditional medical facilities catering to the military and civilian population of Bell County.
However, one local entrepreneur saw a critical gap in the community's wellness options: the lack of a dedicated, commercial space for holistic and naturopathic care.
That gap was filled in mid-1995 when the Central Texas Complementary and Alternative Medicine Clinic (widely known as the Central Texas CAM Clinic) officially opened its doors in Killeen, making history as the area's very first brick-and-mortar holistic health facility.
The Roots: Community Care ConsultantsThe groundbreaking clinic did not appear overnight. The groundwork was quietly laid a year prior, in October 1994, when a business entity named Community Care Consultants of Central Texas was established.
Operating from an office at 401 North 4th Street in Killeen, this consulting firm served as the launching pad for a broader vision. Led by founder, the organization aimed to bridge the gap between community care, lifestyle strategy, and natural health. By 1995, that vision materialized into a full-scale clinical practice—the Central Texas CAM Clinic—earning a prominent feature in the Killeen Daily Herald for its innovative approach to regional healthcare.
Pioneering Mid-Nineties ModalitiesWhen the Central Texas CAM Clinic launched, it introduced many residents to foundational holistic health concepts for the very first time.
Long before alternative medicine achieved mainstream acceptance, the clinic's innovative care framework focused heavily on three core pillars:
Naturopathic Consultations: Designing highly individualized wellness pathways that utilized lifestyle modifications, dietary adjustments, and non-invasive natural therapies to stimulate the body's intrinsic healing mechanisms.
Master Herbology: Introducing the clinical application of traditional botanical medicines and customized herbal remedies to address systemic imbalances safely and naturally.
Holistic Lifestyle Coaching: Educating local clients on advanced stress management, proactive preventative health practices, and the vital mind-body connection.
The Visionary behind the CAM Movement: Dr. Sue "Neesy" Croft
At the center of this wellness movement was Dr. Sue "Neesy" Croft, ND. As a Naturopathic Doctor, master herbologist, lifestyle business strategist, and community advocate, Dr. Croft navigated the challenges of introducing alternative therapies to a traditional market.
Over the decades, her role expanded beyond clinical care. She became a mentor to local entrepreneurs, eventually shifting her original corporate entity, Community Care Consultants of Central Texas, Central Texas CAM Clinic/NaturallyMe ATC into LifeStyle & Business Consulting Services, Inc. in 2013.
This move allowed her to simultaneously champion both physical wellness and economic empowerment within the local community.
From Central Texas CAM Clinic to NaturallyMe ATC
As the public understanding of holistic health evolved, so did the practice. To reflect a deeper, more direct focus on herbal health and individualized alternative therapies, the original Central Texas CAM Clinic eventually rebranded as the NaturallyMe Alternative Therapies Center.
Today, the legacy that began on 4th Street in 1994 continues to thrive. Operating from its current location at 2384 East Stagecoach Road in Killeen, LifeStyle & Business Consulting Services, Inc stands as one of the longest-running, continuously active, Black-owned alternative health practices in Bell County.
More than three decades after its inception, the clinic remains a testament to the enduring power of holistic health and pioneering community leadership.
