08/02/2025
On the Full Moon of
August 1, 2012 my life changed forever.
✨
The road to creating ROOTS was full of twists & turns..
-I Graduated cosmetology school @ 21 yrs old in 1999
-Spent the next 9 years in the beauty industry doing hair & makeup, assisting pro’s, managing salons, reality tv, fashion shows, magazines, weddings, Grammys, Emmys, Comedy Central, Mtv etc.
-Lived / worked in 5 different states
-& Partying like a proper rockstar (yikes)
While fine tuning my signature style of NATURAL FRESH FACED MAKEUP.. at 30 I was introduced to the world of Organic Cosmetics.
It was all starting to come together.
✨
How was there not a one-stop-shop for ALL-THINGS-CLEAN-BEAUTY!?!?
The mission became C L E A R!
Moving back to my hometown of Laguna Beach in 2011, I spent 9 months (sleeping in my parents garage lol ) & rigorously handwriting a business plan, researching non-toxic products (very limited & HARD to find at the time) creating employee manuals, event templates, point of sale systems & SO MUCH MORE…
I was divinely guided thru this entire process.
I had support from the spirit world.
🙏
ROOTS
the Beauty Underground
was born✨
ROOTS is so much more than skin deep.
It’s a vortex of change, growth & healing for myself, our amazing team of professionals & for the community!
Q: How can I make the greatest impact on this world?
A: Enhance the God given beauty of each person who walks in the door..& when they leave, looking & FEELING their best, with their raised vibration..THEY will spread that frequency & in turn cause a ripple in this time-space reality.
This is for all of us.
I am simply just the channel it came thru.
Deep In Reverence for this experience & every one of you that has supported us over the last 13 years!
Thank you for trusting me.
In gratitude,
💛laura
