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Monday 10am - 7pm Tuesday 10am - 7pm Wednesday 10am - 7pm Thursday 10am - 7pm Friday 10am - 7pm Saturday 10am - 6pm

Nutrition Authority North - Max Muscle Retailer

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Nutrition Authority North - Max Muscle Retailer

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nutrition Authority North - Max Muscle Retailer, Vitamin Supplement Shop, 2800 North 83rd Street, Lincoln, NE.

✅Nutrition Authority- (Formerly Max Muscle)
✅Certified Nutritionists on Staff
✅Better Than Internet Pricing- all day every day
✅Locally owned & operated.
✅Personalized Nutrition Coaching- featuring Lifebase
✅Serving Lincoln & beyond for 20+ years

09/04/2026

WHY WE CARRY IT.

Not everyone wants their pre-workout to feel like they just got shot out of a cannon.

Sometimes you want great energy, locked-in focus, a solid pump—and a formula you can actually enjoy taking day after day.

That’s where Stage ONE fits.

It delivers a well-rounded pre-workout experience without trying to win the label by simply throwing more stimulants at you. It’s smooth, effective, tastes great, and gives you what most people are actually looking for when they take a pre-workout: a better training session.

That’s exactly why Stage ONE has earned a spot on our shelves.

Stop in and check it out—and as always, get Better Than Internet Pricing.

Real people. Real results.

Nutrition Authority.

09/03/2026

When it comes to pre-workouts, we often find people hyper-focused on the stimulant blend and specifically how much caffeine a product has (with the mindset that more is better).

A lot of our top selling pre-workouts steer away from crazy amounts of caffeine and combine L-Theanine with caffeine which support each other incredibly well and provide tremendous benefit.

📽️Cedric breaks it down for you in today's IG Stories.

09/02/2026

⭐ STAFF PICK OF THE WEEK ⭐

Charlie’s pick this week is Clean Victory Stage ONE Rainbow Candy.

His reason is simple—great energy, locked-in focus, and the kind of pump he wants from a pre-workout.

Stage ONE combines ingredients designed to support energy, focus, blood flow, and overall training performance in one well-rounded formula.

Never tried it? Stop in for a FREE sample and, as always, get Better-Than-Internet Pricing.

Questions? Stop in or give us a call.

We help make nutrition simple.

Real people. Real results.

Nutrition Authority.

08/31/2026

Muscle gets most of the attention because it’s the tissue we can see change.

But every sprint, jump, lift and practice also loads your tendons, ligaments and other connective tissue.

Those tissues adapt and remodel too—and that process deserves nutritional attention just like muscle recovery does.

Adequate calories, protein and micronutrients remain the foundation. Research is also continuing to sharpen our understanding of how nutrients like collagen and vitamin C may support connective-tissue remodeling when combined with the right training stimulus.

If you train hard, think beyond muscle.

Questions? Stop in or give us a call.

We help make nutrition simple.

Real people. Real results.

Nutrition Authority.

08/27/2026

The Back to School Blowout is packed with deals—but which ones make the most sense for YOU?

Protein. Pre-workout. Recovery. General health. Or maybe you’re just looking for the biggest savings.

🎥 Cedric breaks down the sale and some of the best ways to shop it in today’s IG Stories.

Swipe through for the full sale flyer, then check out Cedric’s video.

Back to School Blowout
August 24–29

Crushing internet prices and serving Lincoln since 2005.

Real people. Real results.

Nutrition Authority.

08/26/2026

⭐ STAFF PICK OF THE WEEK ⭐

Cedric went a little different this week.

Instead of picking a product, he picked his favorite deal from our biggest sale of the season—the Back to School Blowout.

EpicFX is 3 for $99.

That’s a serious stock-up price on one of our most popular Metabolic Momentum formulas, saving you $80 off the internet price!

If EpicFX is already part of your routine—or you’ve been waiting for the right time to try it—this is it.

Smooth energy, helps curb cravings, and provides fiber to help support healthy blood sugar management.

Stop in or call to learn more or try a FREE sample.

Back to School Blowout
August 24–29

Crushing internet prices and serving Lincoln since 2005.

Real people. Real results.

Nutrition Authority.

08/25/2026

𝗧𝗛𝗘 𝗪𝗔𝗜𝗧 𝗜𝗦 𝗢𝗩𝗘𝗥. 🍑🍯

The eagerly anticipated BUM Energy Peaches & Honey by Ella Langley has arrived at Nutrition Authority. To celebrate—and because it’s our biggest sale of the season—𝘄𝗲’𝗿𝗲 𝗴𝗶𝘃𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗧𝗪𝗢 𝗙𝗨𝗟𝗟 𝗖𝗔𝗦𝗘𝗦.

TWO WINNERS. ONE CASE EACH.

TO ENTER:

• Follow Nutrition Authority
• Comment your favorite Ella Langley song (or your favorite country song)
• Tag who you’re bringing to the sale

Winners announced Thursday, August 27.

08/21/2026

WHY WE CARRY IT.

Not every performance product needs to be complicated.

Aminogex gives you an easy, great-tasting way to add EAAs, BCAAs and hydration support whether you’re training, working, or simply looking for something better to sip throughout the day.

It’s versatile, easy to use, and fits naturally into a solid nutrition performance and recovery routine.

That’s why it earns a spot on our shelves.

Available in-store & online.

Questions? Stop in or give us a call.

We help make nutrition simple.

Real people. Real results.

Nutrition Authority.

08/19/2026

⭐ STAFF PICK OF THE WEEK ⭐

Jacob’s pick this week is VMI Aminogex Blue Shark Gummy.

He likes the flavor and versatility—something he can enjoy to start the day or sip on during training.

Aminogex combines essential amino acids and BCAAs in an easy-to-drink formula designed to support hydration and recovery around training.

If you’re looking for an amino product that tastes great and is easy to work into your routine, Aminogex is one worth checking out.

Available in-store & online.

Questions? Stop in or give us a call.

We help make nutrition simple.

Real people. Real results.

Nutrition Authority.

08/17/2026

Hunger and appetite are often treated like they’re the same thing- but there’s an important difference.

Hunger is your body’s physiological drive to eat. Appetite is your desire to eat (psychological), and it can be influenced by things like habits, stress, boredom, your environment, the sight or smell of food, and simply having something good sitting in front of you.

And there’s nothing inherently wrong with eating because you enjoy food. We all do it.

But learning to recognize the difference between actually being hungry and simply wanting to eat can give you a better understanding of your eating habits- and ultimately more control over your nutrition.

Sometimes it’s worth asking yourself one simple question:

Am I hungry- or do I just want to eat?

Questions? Stop in or give us a call.

We help make nutrition simple.

Real people. Real results.

Nutrition Authority.

Address

2800 North 83rd Street
Lincoln, NE
68507

Opening Hours

Monday	10am - 7pm
Tuesday	10am - 7pm
Wednesday	10am - 7pm
Thursday	10am - 7pm
Friday	10am - 7pm
Saturday	10am - 6pm

Telephone

+14024662629

Website

http://www.mynutritionauthority.com/

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