12/30/2024
As 2025 approaches, entrepreneurs are focused on growth and innovation, shaping strategic plans for the year ahead. A recent survey of 3,000 U.S. consumers and business owners highlights key trends, particularly in digital expansion, financial resilience, and side hustles.
Among the respondents, 83% plan changes in 2025, with financial goals being a priority. Business owners are especially ambitious—64% set resolutions compared to 44% of non-owners. A significant 65% of entrepreneurs stick to financial commitments, reflecting a strong focus on wealth-building. In fact, 73% of all respondents aim to grow personal wealth in 2025, primarily through side hustles, retirement contributions, and investments.
Over half (54%) are considering starting a business, with 37% thinking they can do so with less than $1,000. However, 48% cite insufficient savings or credit as a key barrier.
Digital platforms are crucial for growth, with 71% using online tools for customer engagement and payments. Social media remains a vital, low-cost marketing tool, with 57% recognizing its value. Additionally, 44% plan to hire employees or contractors to scale operations.
Despite inflation being a concern for 61% of businesses, 72% of owners remain committed to growth, prioritizing e-commerce and diversifying revenue streams. Entrepreneurs are entering 2025 with optimism, aiming for financial success through innovation.
