Tend Prenatal

Tend Prenatal 🌿 Nourishment the way Mother Nature intended
🍊 Plant-based • 25+ science-backed nutrients

Why soft-baked? 🤎Two reasons: a prenatal you can’t get down doesn’t work, and a prenatal your gut can’t absorb doesn’t e...
05/22/2026

Why soft-baked? 🤎

Two reasons: a prenatal you can’t get down doesn’t work, and a prenatal your gut can’t absorb doesn’t either.

Iron + vitamin C are 3x more bioavailable together. Folate and B12 only function as a team. Vitamin A and zinc partner up for immunity and growth. Whole foods deliver nutrients in a matrix — alongside the cofactors, fats, and fiber your body needs to actually absorb them.

So we built Tend around that science. Real whole foods (dates, broccoli, spinach, sweet potato, strawberries, mushrooms), chelated minerals bound to amino acids the way food delivers them, algal-sourced D3 and DHA, and phosphorylcholine, the safe and bioavailable form of choline.

Three years of R&D. Every nutrient target a pregnant body needs. In a soft-baked bar you’ll actually finish.

Save this for your prenatal era 🤎 link in bio.

05/20/2026

Save this for your prenatal era 🤎

The world’s first real food prenatal – now in soft-baked Chocolate Sea Salt.

4 ways we’re eating it this week:
🍫 dunked in an iced latte
🍫 straight from the wrapper
🍫 crumbled on vanilla ice cream + berries
🍫 cut into bon bons with pecans, pistachios + sea salt

Three years of R&D. Whole-food ingredients. Every nutrient your body actually needs to grow a human (folate, iron, choline, DHA) in something that tastes like dessert.

No pills. No chalk. No nausea.

Soft-baked Chocolate Sea Salt is shipping now → link in bio 🤎

05/15/2026

The healthiest toast for pregnancy is hiding in your kitchen — and no one’s talking about it 🧄🍅

Garlic + tomato + olive oil + egg on toast is a bioactive bomb, and most pregnant women have no idea. Here’s the science:

🧄 Garlic → chop it, then WAIT 10 MINUTES before cooking. This is when the enzyme alliinase converts alliin into allicin, garlic’s main bioactive (immune support, anti-inflammatory, healthy blood flow). Heat destroys the enzyme but allicin is stable, so the rest period determines how much makes it into your meal. Most people skip this step entirely.

🫒 Olive oil → oleocanthal is a natural anti-inflammatory that works on the same pathway as ibuprofen, without the side effects. It’s barely discussed outside of olive oil research circles.

🍅 Tomato + heat → cooking tomatoes in fat makes lycopene 2-4x more bioavailable. Lycopene supports placental health and is linked to lower preeclampsia risk in pregnancy.

🥚 Egg on top → choline + omega-3 + complete protein. Choline is the most under-talked-about pregnancy nutrient. And 90% of women don’t get enough.

Four bioactives. One meal.

This is the science of food synergy: the exact reason we built Tend around whole foods instead of synthetic isolates. When ingredients work together the way they do in real food, your body absorbs and uses them in ways isolated supplements can’t replicate.

P.S. if reflux is your reality right now (we see you, third trimester), swap the tomato for roasted red pepper — same lycopene, gentler on the stomach 💜

Follow for the science of real food nutrition.

05/12/2026

PSA (Pregnancy Service Announcement): Medjool dates are doing more than you think 🍯

Studies show eating 6 dates daily in the last 4 weeks of pregnancy is linked to ~38% shorter labor, less need for induction, and easier cervical ripening. The natural sugars + minerals (potassium, magnesium, iron) work together in a way synthetic supplements can’t replicate.

Snack on them straight, stuff them with almond butter, or blend into a smoothie.

P.S. there’s a reason dates are the base of every new soft-baked Tend bar 👀 more on that soon.

💜 Follow for more pregnancy nutrition tips and join our mission to reimagine prenatal health – inspiring moms to choose whole-food support for every step of the journey.

05/09/2026

Not every mom gets a card.
The moms whose babies are too small to make one.
The moms whose own moms are gone.
The moms grieving the babies they never got to hold.
The moms doing it alone.
The moms feeding everyone but themselves.
Mother’s Day is still yours 💜

I spent months thinking motherhood had changed me into someone I didn’t recognize.Turns out I’m not broken. I just wasn’...
05/07/2026

I spent months thinking motherhood had changed me into someone I didn’t recognize.

Turns out I’m not broken. I just wasn’t eating for the brain motherhood has created – you just need to feed yourself the way you feed your kids.

Tag a mom who needs this 💜

05/06/2026

The mental load is invisible.

But mental wellness isn’t just therapy and self-care… it’s also what your brain is running on.

Omega-3s, choline, iron, magnesium. The stuff motherhood burns through faster than most diets can replace.

You’re not failing. You’re depleted. There’s a difference 💜

Save this for the next time you forget.

05/05/2026

The drink Korean women have been making for centuries 🫖

Vitamin C + antioxidants for your skin. Iron for your blood. Saponins for natural calm.

All from one little fruit they call daechu (Korean dates).

Amazing for pregnancy, postpartum, and immunity — I still drink this now. It’s the closest thing I’ve found to a hug in a mug.

Comment JUJUBE and I’ll send you the full recipe ✨

Recipe inspired by + — bookmark them both, they’re treasures.

05/03/2026

Three questions to ask about your prenatal:
1. Does it have DHA?
2. How much?
3. Where is it sourced from?
Most prenatals fail at least one of these.

05/02/2026

POV: you married a scientist and now your kitchen is a lab.

He’s been weighing ingredients all morning. He owns three kitchen scales. He has opinions about every snack in our pantry.
He also does this every time his song comes on.

(Actual song was “Say My Name” by Destiny’s Child. 😜)

Soft-baked Chocolate Sea Salt launch coming soon. The man does not stop testing.

🎶 what song makes your partner dance in the kitchen?

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