Secrets ID

Secrets ID Bulk Products for Beauty Professionals and Salons She became a makeup product manager and later worked as a marketing consultant for various beauty brands.

SecretsID was founded in 2008 as a beauty blog by Isabelle Dallaire, a beauty professional with over 20 years of experience. Isabelle's career began as a makeup artist, beauty consultant, and sales representative for various beauty brands. Over the years, Isabelle gained valuable experience in the industry and pursued further education in marketing. However, her true passion lay in R&D when she wo

rked for a cosmetic lab, deepening her knowledge of beauty product formulation and ingredients. Isabelle continued to share her expertise through her beauty blog until 2013, when she became a mother. In 2016, she decided to turn her passion for creating unique formulations into a business and began offering bulk beauty products for professionals under the SecretsID brand. All products are made in America with 100% exclusive formulas and only the top quality ingredients. Isabelle's dedication to creating high-quality, innovative products has remained at the core of the brand, making SecretsID a trusted name in the beauty industry.

Made Local. Made Better.Where are SecretsID products actually made? Closer than you might think. 😊When you order from Ca...
08/26/2026

Made Local. Made Better.

Where are SecretsID products actually made? Closer than you might think. 😊

When you order from Canada 🇨🇦, ALL SecretsID products sold in Canada are made in Canada, right here in Quebec and Ontario.

Ordering from the U.S. 🇺🇸? Our fragrance-free lash shampoos sold in the U.S. are made in the USA, in New Jersey.

No overseas manufacturing. No mystery about where your products are coming from. SecretsID products are made right here in North America, with production kept close to home.

For me, local manufacturing isn’t just something nice to put on a label. It means better communication with our manufacturers, greater control over production, shorter supply chains, and supporting businesses closer to home. 🚚

Proudly made HERE. 🫶

Retention problems? Sensitive Eyes? My lash shampoo can help!The 100 mL size is MADE right here in Canada 🇨🇦 with only t...
08/21/2026

Retention problems? Sensitive Eyes? My lash shampoo can help!

The 100 mL size is MADE right here in Canada 🇨🇦 with only top quality ingredients.

If you wish to give it a try, You have my word: It WILL NEVER burn or irritate your client’s eyes. 🤝

Lash techs, what would you reply? 😅🙄I wanna hear your best response in the comments. ⬇️
08/21/2026

Lash techs, what would you reply? 😅🙄

I wanna hear your best response in the comments. ⬇️

Retention Problems? My Lash Shampoo Can Help 🫧I spent way too long blaming my glue. 👀When a client came back after 10 da...
08/20/2026

Retention Problems? My Lash Shampoo Can Help 🫧

I spent way too long blaming my glue. 👀

When a client came back after 10 days with half her set gone, my first thought was always the adhesive. Humidity? Storage? Bad batch? I checked everything.

Meanwhile, the much less exciting culprit was sitting right on the lash line: buildup.

I could tell clients to clean their lashes until I was blue in the face, but “make sure you buy a lash shampoo” wasn’t exactly producing miracles. 😅

What worked much better? Putting the cleanser directly in their hands before they left.

No extra shopping. No wondering which cleanser to buy. No accidentally using something that isn’t suitable for extensions. They already had what they needed at home.

And from a business standpoint, it just makes sense. Instead of giving another aftercare lecture for free, you’re adding a retail product to the appointment and keeping a real margin on it.

Now, obviously, I make a lash shampoo. 😂 Mine is $18.95 on Amazon, and lash professionals can also create a business client profile to get volume discounts on 6, 12 or 24 units.

But you genuinely don’t have to buy mine.

I’d much rather see lash techs send their clients home with a proper lash shampoo than send them home with nothing and hope they figure it out. Any good lash-compatible cleanser is better than no cleansing at all, or using a random facial cleanser around extensions.

That said, if you decide to try mine, there’s one thing I’m willing to put my name behind:

It WILL NEVER burn or irritate your client’s eyes. You have my word. 🤝

And if you like supporting products made closer to home, it’s proudly made right here in the USA. 🇺🇸

One cleanser. Five beauty solutions. 🫧Why buy multiple products when one does it all?💜 Cleans eyelash extensions💜 Perfec...
07/13/2026

One cleanser. Five beauty solutions. 🫧

Why buy multiple products when one does it all?

💜 Cleans eyelash extensions
💜 Perfect for lash lifts
💜 Great for brows
💜 Gentle daily face cleanser
💜 Effective makeup remover

Formulated for sensitive eyes and skin with Provitamin B5, a pH-balanced formula, and absolutely no oil, alcohol, parabens, sulfates, silicone, or fragrance.

And Proudly made right here in North-America with top quality ingredients.

Which use surprises you the most? 👇

07/04/2026

🚨 Lash Techs, settle this one.

True or False?

Avoiding oil-based products with lash extensions is a myth.

Drop your answer in the comments: TRUE or FALSE 👇

Let’s see how many lash artists get this one right before I reveal the answer.

Not every client is your client… and that’s a good thing. 😅Competing on price is a race to the bottom.📉Competing on qual...
07/04/2026

Not every client is your client… and that’s a good thing. 😅

Competing on price is a race to the bottom.📉

Competing on quality, skill and experience? That’s a business.🏆

The right clients don’t ask who’s the cheapest.
They ask who’s worth it. 🫶

Which response would you actually use? 👇

Before You Switch to UV Lash Extensions… Read This First.UV lash systems are innovative, but they’re also new.Before mak...
06/09/2026

Before You Switch to UV Lash Extensions… Read This First.

UV lash systems are innovative, but they’re also new.

Before making the switch:

✔ Research the manufacturer.
✔ Verify the lamp’s safety documentation.
✔ Invest in proper training.
✔ Confirm your insurance covers UV lash services.

Innovation is exciting. Making informed decisions is even better.



Would you offer UV lash extensions? 👇

06/08/2026

Some mornings just make sense. ☕✨

A good matcha for you.
A good lash shampoo for your lashes.

Because beautiful lash extensions don’t happen by chance. A few seconds of cleansing each day helps keep lashes cleaner, fresher, and looking their best between fills.

Daily essentials. 💕

06/04/2026

Barbie always taught us that more is more.

Apparently, nobody told her that visibility matters too. 😅

A little volume can be beautiful.
A little more can be dramatic.
A little too much… and suddenly you’re driving by faith alone.

The dose makes the poison. 💕✨

Address

1755, Broadway FRONT 3, # 1073
Manhattan, NY
10019

Opening Hours

Monday 10am - 3:45pm
Tuesday 10am - 3:45pm
Wednesday 10am - 3:45pm
Thursday 10am - 3:45pm
Friday 10am - 3:45pm

Telephone

+18008904312

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