09/01/2026
At Gift of Life Michigan, meaningful public education starts with listening.
After analyzing donor registration among Michigan teens receiving their first driver's license, Gift of Life Michigan identified an opportunity to better support young people at this pivotal decision point.
Through focus groups and survey research, they found that a single clarification had the power to change how people viewed an important decision. Those insights helped shape more relevant education and outreach, supporting more informed decisions and helping save more lives through organ donation and transplantation.
Read more in AOPOโs latest Community Pulse Blog, featuring guest author and 2026 AOPO Annual Meeting Breakout Session Contributor Racha Kardahji, Director of Marketing & Communication at Gift of Life Michigan. https://aopo.org/donation-perspectives/listening-before-leading-why-effective-education-begins-with-understanding/
Interested in contributing to Community Pulse? Share your perspective here: https://www.surveymonkey.com/r/AOPOCommunityPulseBlog