06/18/2026
Wellness is getting more practical, more specific, and a lot more real-life friendly.
This week’s Wellness Pulse looks at the signals shaping the category right now — from AG1 by Athletic Greens adding creatine and Peloton moving deeper into Pilates to women’s health funding, pet wellness, recovery tech from Therabody, experiential beauty retail from Ulta Beauty, and the growing pushback against over-tracking.
The big takeaway? Consumers still want wellness, but they want it to feel useful, trusted, and realistic.
Read the full Pulse: https://bit.ly/4ol9HJh