Plum Pediatrics

Plum Pediatrics Together we’re building the future state of healthcare in which processes and systems support greater

Our Story

The vision for Plum started in the fall of 2019. Amanda and Ryan were enjoying dinner when they overheard a couple talking about the challenges they were facing as they tried to find pediatric care for their 4 month old son. That moment inspired a conversation that blossomed into a calling. As a provider working in a Neonatal Intensive Care Unit (NICU) Amanda is well aware of the challe

nges parents face when searching to find pediatric healthcare services. This difficulty doubles for parents that are looking for a passion driven provider to care for their child. She also saw a huge gap in the ability of current providers to provide the specialized care NICU Graduates typically need to continue their development. To address the Midland/Odessa metro area needs, Plum was born. Plum was designed from the ground up to be nimble, focused, and above all passionate. Our team understands that each day is an opportunity to improve our care approaches and every member is empowered to take action in support of that goal. As an organization we boldly press forward hand in hand with the people we serve to build the future state of pediatric care. Let’s Make A Difference

“Little humans are the core of our humanity. Our children deserve a health system that relentlessly cares for their body and mind. Plum Pediatrics calling is to challenge the status quo by deploying innovated healthcare solutions backed by proved systems all while encapsulating patient interactions with an unmatched level of passion.”

— Amanda Hughes, DNP, APRN, RNC-NIC, NNP-BC, CPNP-PC

05/25/2026
✨ Big News at Plum Pediatrics!We’re excited to share that we are partnering with Prescription for Play (P4P) — a nationa...
04/25/2026

✨ Big News at Plum Pediatrics!
We’re excited to share that we are partnering with Prescription for Play (P4P) — a national program led by the Weitzman Institute, developed in partnership with the LEGO Group, and supported by the LEGO Foundation.

Why does this matter? Because play isn’t just fun — it’s foundational.

🧠 As highlighted in our new in-office resource, play helps build:
• Social skills (communication & connection)
• Emotional skills (confidence & security)
• Cognitive skills (focus & learning)

Even just 15 minutes of play each day can make a meaningful difference in your child’s development.

🎁 Special for our Plum families:
Children 18 months to 3 years old will receive a FREE LEGO® play kit at their well check to encourage learning through play at home!

At Plum, we’re always looking for ways to support your child’s growth — not just medically, but developmentally and emotionally too. This partnership allows us to bring even more tools, education, and encouragement to families right here in our clinic.

♥️ At Plum Pediatrics, our priority has always been-and will always be-providing your children with the highest quality ...
04/02/2026

♥️ At Plum Pediatrics, our priority has always been-and will always be-providing your children with the highest quality care and the most advanced testing available in a primary care setting

As medicine evolves, so does testing.

We are committed to offering the latest diagnostic tools to ensure your child receives accurate, timely care.

However, we also recognize that insurance coverage has changed, and many of these advanced tests are now being applied toward deductibles or higher out-of-pocket costs—creating an
unexpected financial burden for families.

Because of this, we are working hard to navigate these changes responsibly:
❗️Stay fully compliant with insurance requirements
‼️ While also offering alternative options to help reduce costs when possible

Our goal is simple:
✅ Give you choices
✅ Maintain high-quality care
✅ Reduce financial stress for families

📌 Next time you're in the office, please don't hesitate to ask about your options. We're here to help you make the best decision for your child and your family.

Thank you for trusting Plum Pediatrics ♥️

🐅 An incredible evening supporting an incredible organization - Midland Children's Rehabilitation Center 🐆
03/02/2026

🐅 An incredible evening supporting an incredible organization - Midland Children's Rehabilitation Center 🐆

Plum Pediatrics Weather Closure NoticeDue to the road conditions and for the safety of our patients and team members, Pl...
01/27/2026

Plum Pediatrics Weather Closure Notice

Due to the road conditions and for the safety of our patients and team members, Plum Pediatrics will be closed on Tuesday, January 27th. We will reopen and resume normal business hours on Wednesday.

If you need assistance, please leave a voicemail or send a text message to 432-400-7586 and our team will respond as soon as we are able. Stay safe and warm.

Plum Pediatrics Weather Closure NoticeDue to the winter storm and for the safety of our patients and team members, Plum ...
01/26/2026

Plum Pediatrics Weather Closure Notice

Due to the winter storm and for the safety of our patients and team members, Plum Pediatrics will be closed on Monday, January 26th. We will reopen and resume normal business hours on Tuesday.

If you need assistance, please leave a voicemail or send a text message to 432-400-7586 and our team will respond as soon as we are able. Stay safe and warm.

Plum Pediatrics welcomes Cranial Technologies® to provide DOC Band® treatment in the Permian Basin.Midland, TX (Jan 14, ...
01/15/2026

Plum Pediatrics welcomes Cranial Technologies® to provide DOC Band® treatment in the Permian Basin.

Midland, TX (Jan 14, 2026) – Plum Pediatrics announced today that DOC Band cranial helmet services are now available onsite at its clinic, expanding convenient access to specialized cranial orthotic care for families in the Midland community.

“This addition to the community is a significant step forward for families living in the Midland/Odessa metro area, who, in the past, would frequently travel to Dallas, Austin, San Antonio, or Houston to secure Cranial Technologies services. I am excited that our community will now have direct access to their expertise,” said Amanda Hughes, DNP, APRN, RNC-NIC, NNP-BC, CPNP-PC, Founder of Plum Pediatrics.”

Cranial Technologies has cared for over 400,000 babies using their FDA-approved DOC Band helmets. Each band is custom-made using state-of-the-art technology and lightweight, hypoallergenic materials that ensure safety and comfort. With 35 years of documented outcomes, Cranial Technologies is the most trusted leader in cranial orthotics.

The clinic begins seeing patients on February 9, 2025. Families can schedule a no-cost head shape assessment by visiting www.cranialtech.com or by calling (844) 447-5894.

Location:

Cranial Technologies
807 Tradewinds Blvd.
Midland, TX 79706

About Plum Pediatrics
Founded in 2021, Plum Pediatrics is a community focused pediatric healthcare organization. Our mission is to improve children’s healthcare in the Permian Basin by enhancing patient interaction and expanding access to specialty healthcare services.
www.plumpediatrics.com

About Cranial Technologies
Founded in 1986, Cranial Technologies is a global leader in the treatment of infant head shape conditions. The company developed the Doc Band® in 1998, the first FDA-cleared cranial orthotic for treating plagiocephaly and has since treated over 400,000+ babies worldwide. www.cranialtech.com

MEDIA CONTACT

Amanda Hughes
432-400-7586 / [email protected]

We wish you a Merry Christmas and a Happy New Year!Plum schedule will be adjusting to match with this years Christmas an...
12/15/2025

We wish you a Merry Christmas and a Happy New Year!

Plum schedule will be adjusting to match with this years Christmas and New Years events. Please see the below list of upcoming events. Plum will be closing and extending hours during this holiday season to support those we serve and to allow time for our team members to celebrate with family and friends.

Christmas
December 24th thru 26th
CLOSED

New Years
December 31st thru January 1st
CLOSED

Extended Hours Event
January 2nd - (Friday)
8:00am thru 4:30pm

Plum will be extending our hours of operating on January 2nd to accommodate the needs of families returning from holiday vacations.

Address

807 Tradewinds Boulevard
Midland, TX
79706

Opening Hours

Monday 8am - 4:30pm
Tuesday 8am - 4:30pm
Wednesday 8am - 4:30pm
Thursday 8am - 4:30pm
Friday 8am - 12:30pm

Telephone

+14324007586

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