The Fitness Business Association

The Fitness Business Association Fitness Business Association. Where fitness professionals build careers that last. Trusted by 200+ brands. 3 generations in the fitness industry.

At the FBA, attend, engage, and participate in the education that excites you the most. With monthly keynotes, workshops, interactive networking opportunties, watch parties, and direct contact with the FBA CEO - you connect on your time for endless motivation and inspiration to get better every day! The FBA is the direct link between all fitness businesses, suppliers, fitness professionals, and consumers - connecting all segments of this vibrant industry. Contact us at: [email protected]

06/11/2026

Quick one. A client gives you two things: a reason they can't, and a reason they want to. Only repeat the want. Every time. "You want to keep up with your grandkids." Not "I know work's brutal." The reason they want it is the reason they show up Monday.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

06/10/2026

Personal trainers, you're hearing the wrong half of this sentence. A client says, "I'd love to keep up with my grandkids… but work has me completely burned out." Most trainers grab "burned out" and start fixing it. Wrong half. The half that matters is "keep up with my grandkids." That's the reason they'll actually show up. So say it back to them, out loud: "Keeping up with your grandkids, that's what this is really about." The excuse fades. The reason gets louder. That's the whole game. That's one of 12 courses inside the FBA Certification. Link's in my bio.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

06/10/2026

Stop dropping your rate before they ask. They paused. They didn't say no. They didn't say it was too much. You panicked, offered fifty off, and taught them your rate is negotiable. Now every client knows,including the ones they refer to you. Hold the rate. Get used to silence.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

The 4 moments that decide whether a client signs, including the exact phrase that holds your rate. Free guide: home.fbaf...
06/09/2026

The 4 moments that decide whether a client signs, including the exact phrase that holds your rate. Free guide: home.fbafitness.com/free-field-guide

06/09/2026

She's waiting. And you're already caving, "maybe I'll take fifty off." Stop. She didn't ask for a discount. Here's what you say instead: "I hear you. The clients who commit fully get faster results, that's what the rate reflects." Then stop talking. The next person who speaks loses. The $80 Mistake" — my free guide on holding your rate. Link in bio.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

06/09/2026

End your next session with: "What would have made today more memorable?" You're not asking if you were good enough, you're gathering data. Follow FOR one of these every day, all June.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

The 3 intake mistakes that make a client quit before session one. Plugging them into the same program. Filing the intake...
06/08/2026

The 3 intake mistakes that make a client quit before session one. Plugging them into the same program. Filing the intake and never looking again. Skipping the emotional layer, so you never learn why they're really there. Free guide: https://home.fbafitness.com/free-field-guide

06/08/2026

When a client pulls away, pushing harder backfires. Their emergency brake is on, more gas makes it worse. Free guide on reading the signals before they quit. Link in bio.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

06/08/2026

The objection that wrecks more trainers than any other and the one question that beats it.

Get FBA Certified → home.fbafitness.com/certification/founding-cohort

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121 Washington Avenue N
Minneapolis, MN
55401

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