New London Pharmacy

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New London Pharmacy Iconic family-owned pharmacy featuring luxury fragrances, beauty and wellness products since 1960 in Chelsea NYC.

10/13/2026

You’re going to want to smell this! Experience the distinctive flair of Purple Trouble, the newest fragrance from at our celebratory event, this Friday from 4-7PM.

🗓️FRIDAY, OCT. 16, 4-7PM
📍NEW LONDON PHARMACY
📌241 W 23RD STREET, NYC, 10011
🚇1, C, E TRAINS to 23RD STREET

10/12/2026

Purple Trouble by is a NEW fruity musky scent combining juicy freshness with an unexpected spicy twist.🌶️ Soft and sensual on the skin, this modern composition stands out with its distinctive character.

Key notes : Wild Blackberry, Red Chili Pepper, Musk

Now available at NEW LONDON PHARMACY!
📌241 W 23rd Street across from Hotel Chelsea

Grab a friend and spice it up with a dose of good trouble this Friday in our new Chelsea boutique!  Join us with our fri...
10/12/2026

Grab a friend and spice it up with a dose of good trouble this Friday in our new Chelsea boutique! Join us with our friends from the legendary French house of Juliette has a gun to celebrate the launch of Purple Trouble, with its sensual, distinctive character.

🗓️Friday, October 16, 4-7PM
📍NEW LONDON PHARMACY
📌241 W 23rd Street, across from Hotel Chelsea

10/10/2026

NEW DAVID STESNER cosmetic and travel bags have arrived! Perfectly blending elegance with functionality, these chic cases are ideal for storing your beauty essentials while making a statement of glamour and allure. And the zippers are super high quality, providing a seamless open and close experience.

Now available in limited quantities.

📍NEW LONDON PHARMACY
📌241 W 23RD STREET, NYC, 10011
🚇1, C, E TRAINS to 23RD STREET

10/09/2026

Come feeling blah, leave feeling better!

📍NEW LONDON PHARMACY
📌241 W 23RD STREET, NYC, 10011
🚇1, C, E TRAINS to 23RD STREET

10/08/2026

The 1025 Dokdo Cleanser by 라운드랩|𝗥𝗢𝗨𝗡𝗗 𝗟𝗔𝗕 is a bestselling cleanser with over 5 million sold worldwide. Loved by those with sensitive skin, this slightly acidic cleanser (pH 5.0–6.0) features a creamy to foamy texture that purifies and removes excess sebum without over-drying. It clears away impurities and helps maintain a healthy moisture balance.

🌊High concentration of pure minerals from Ulleungdo’s deep seawater maintains skin’s moisture balance and prevents over stripping.

💦Triple Hyaluronic Acid, Panthenol, Allantoin and Ceramide NP deeply hydrate and soothe skin.

📌241 W 23rd Street between 7th & 8th Avenues

Check out the brilliant Allure Magazine Best In Beauty products sitting pretty on our shelves here at NEW LONDON PHARMAC...
10/07/2026

Check out the brilliant Allure Magazine Best In Beauty products sitting pretty on our shelves here at NEW LONDON PHARMACY!

10/07/2026

Find your NEW Allure Magazine BEST IN BEAUTY faves here at NEW LONDON PHARMACY! From oral care, to hair saviors, beauty tools, press on nails and legendary lip liners—we have them ALL!

NEW LONDON PHARMACY
📌241 W 23rd Street
🚇1, C, E trains to 23rd Street

10/06/2026

produced a savory fragrance experiment that turned (Purple) Trouble for good.🌶️

Join us for an evening of fragrance, cocktails, light bites, and a special gift with purchase.

🗓️Friday, October 16th from 4-7PM
📌NEW LONDON PHARMACY
📍241 W 23rd Street, NY NY

Address

241 W 23rd Street
New York, NY
10011

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 7:30pm
Sunday 10am - 6:30pm

Telephone

+12122434987

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