05/23/2026
From our founder, Cayli Cavaco Reck:
When we opened Knockout Beauty in Bridgehampton Memorial Day weekend of 2016, there were no beauty boutiques in the Hamptons.
Not really.
There were pharmacies with beauty counters. Legacy brands people already knew. But there was no science-forward skincare destination built around education, efficacy, and treatment.
And there certainly was not one carrying niche brands most people had never heard of yet.
I was 39 years old opening a beauty business in one of the sleepiest towns in the Hamptons.
Honestly, you do not think, “I am pioneering something.”
You think, “Maybe there is a reason no one else has done this before.”
But that summer changed something.
The same day we opened, my dear friend Leilani Bishop and her business partner opened Botanica Bazaar. We had been friends since the 90s and both saw the same opening in the market. We simply interpreted it differently.
Leilani’s vision was beautiful. Green beauty. French pharmacy energy. Genuinely great.
We had a different point of view entirely.
The press came that summer because there was nothing else like it.
Looking back now, I can see we were part of the very beginning of the independent beauty retail boom nationally, while simultaneously pioneering beauty as a true category in the Hamptons.
Two frontiers.
One summer.
One bet.
And it was never just retail.
The treatment room became part of the story almost immediately and has since grown into one of the most sought-after appointments on the East End, summer after summer.
This Memorial Day weekend, we are already 85% booked for the summer.
Looking at these images now, I do not just see the evolution of a store.
I see the evolution of an industry.
Ten years of Knockout Beauty.
Our 11th summer.
Warmly,
Cayli
