Finding Ferdinand

Finding Ferdinand Custom Beauty. Creating one color at a time. Clean, Vegan & Sustainable. Made in NYC.

At Finding Ferdinand, we believe that beauty is unique to each and every person. We provide high-quality, customizable products that allow customers to define their own aesthetic. Founded 2013 in New York City, Finding Ferdinand is leading the way in personalized cosmetics.

06/01/2026

The Barely There Collection welcomes Coraline. Every queen needs her signature n**e.

A luminous n**e pink with warm peach undertones, designed to look like your lips on their very best day. Light-to-medium buildable coverage and a soft shine make it an everyday essential.

The n**e that glows back.

05/31/2026

Earth. Heat. Edge. Meet Cantabria Clay.

Inspired by the Spanish region where Finding Ferdinand was born, Cantabria Clay is a brick n**e red with perfectly neutral undertones, medium shine, and buildable color that feels as effortless as it looks. Grounded, warm, and made for everyday confidence.

Back by demand: Burgundy. A deep berry red with a cool edge designed for lips that want color without the heaviness. Bui...
05/30/2026

Back by demand: Burgundy. A deep berry red with a cool edge designed for lips that want color without the heaviness. Buildable light-to-medium coverage and a medium shine finish make it the perfect balance of effortless and dramatic — barely there, but unforgettable.

05/30/2026

The one that started it all. Burgundy returns to the Barely There Collection as the deep berry red you couldn’t stop asking for — cool undertones, medium shine, and buildable coverage that wears effortlessly from day to night. Softly moody. Endlessly wearable. Back for a new season.

Three shades. Three moods. One collection.BURGUNDYThe one that started it all. A deep berry red with cool undertones, me...
05/30/2026

Three shades. Three moods. One collection.

BURGUNDY
The one that started it all. A deep berry red with cool undertones, medium shine, and buildable coverage that shifts from softly stained to effortlessly dramatic. Moody, wearable, and back by demand.

CORALINE
The n**e that glows back. A n**e pink with warm peach undertones that melts into the lips like a second skin — luminous, natural, and endlessly flattering.

CANTABRIA CLAY
Earth. Heat. Edge. A brick n**e red inspired by the Spanish region where Finding Ferdinand was born. Neutral undertones, sun-warmed depth, and quiet confidence in every swipe.

The Barely There Collection — made for every mood, every moment, every you.

We’ve never told you this story properly. So here it is. 👑Finding Ferdinand isn’t just a name. It came from a real momen...
05/28/2026

We’ve never told you this story properly. So here it is. 👑

Finding Ferdinand isn’t just a name. It came from a real moment — our founder , standing in front of the throne of King Ferdinand and Queen Isabella in Spain, reading four words she couldn’t walk away from.

“Tanto M***a, M***a Tanto” - We rule with equal power.

It was Isabella’s name — carved right beside his. Her authority equal. Her power undeniable. And something about seeing that, centuries later, felt like a reminder.

That’s what this brand has always been about. Not the loudest shade in the room. The one that makes you feel like yourself — certain, grounded, enough.

The Barely There collection arrives 5.29.26. Three shades. One story. All yours.

***aM***aTanto

cool drama. sun-warmed softness. earthy confidence.the barely there collection is almost here.      
05/27/2026

cool drama. sun-warmed softness. earthy confidence.

the barely there collection is almost here.

     

cool drama. sun-warmed softness. earthy confidence.the barley there collection is almost here.      
05/27/2026

cool drama. sun-warmed softness. earthy confidence.

the barley there collection is almost here.

     

05/27/2026

Quiet. Warm. Almost there.

The Barely There Collection arrives 5.29.26 — comment FIND and we’ll send you everything you need to know.

 

Finding Ferdinand began with a moment in Spain.An inscription on the throne of Ferdinand and Isabella: “Tanto M***a, M**...
05/27/2026

Finding Ferdinand began with a moment in Spain.

An inscription on the throne of Ferdinand and Isabella: “Tanto M***a, M***a Tanto” — we rule with equal power.

Inspired by Isabella’s presence and power beside Ferdinand, our founder Nhu created Finding Ferdinand as a reminder to embrace the things that make you feel confident and empowered.

A new collection inspired by this story arrives 5.29.26.

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New York, NY

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