L'Oréal Professionnel

L'Oréal Professionnel The Professional Pioneer from Paris.
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Supporting hair professionals since 1909.
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05/14/2026

Some experiences can’t be fully described. They have to be felt.💛

Absolut Repair Molecular Oil is designed to do more than enhance the surface. It helps repair hair at the molecular level while leaving it visibly smoother, stronger-looking and intensely shiny.

Give your hair molecular repair and 100 hours of shine*. ✨


*Instrumental test.

05/10/2026

This Mother’s Day, we celebrate every transformation that blooms over time. 🌸

Like a flower unfolding petal by petal, care is revealed through small gestures, daily rituals and moments of attention that grow into something meaningful.

Because beyond flowers, it’s the care we give that truly makes a difference.

To all the mothers who nurture, support and inspire every day — today is for you. ✨

Happy Mother’s Day. 🤍

05/05/2026

As part of Transformation Day, we unveil The Sound of Hair, a one-of-a-kind performance redefining the traditional hair show at the crossroads of craft, technology and emotion. 🖤

Presented in Paris with , this immersive experience brought the theme of Kinetic Hair to life – where movement, energy and fluidity define beauty in motion.

Through motion-sensing technology, every gesture became amplified:
movement became music, and the hairdresser became the instrument.
Developed in collaboration with creative studio NOWHERE, and based on ongoing research and composition led by .
This performance transformed real-time data into sound and visuals – turning hairdressing into a live, multi-sensory art form.

A new chapter in hair entertainment. ✨

05/05/2026

Perfectly smooth, down to every detail. 💜

Through precise gestures and subtle sounds, the Keratin Alpha Sleek routine transforms the hair – leaving it sleek, controlled and effortlessly polished.

Watch how it comes to life with .ghass.

Because true smoothness speaks for itself. ✨

05/04/2026

At Black Hair Reimagined, each creation was shaped by the vision and precision of artists – turning hair into statement, texture into expression.

And behind that artistry, the right tools:
iNOA, Dia light, Tecni.Art, Curl Expression.

Not to define the look – but to bring it to life.

Because great hair starts with talent… and the means to express it. ✨

05/04/2026

Black Hair Reimagined – through the lens of transformation. 🖤

Proud to support a hair show where artistry, culture and identity take center stage.

In New York, brought a powerful creative vision – shaping multiple looks and setting the tone for bold, expressive storytelling through hair.

From sculptural forms to textured, statement looks – hair as art, in motion. ✨

05/03/2026

Spotted during Transformation Day – the color trends shaping the moment:

❤️‍🔥 Red Cinnamon – warm, intense, impossible to ignore
🤎 Chocolate Caramel Bronde – rich, glossy and effortlessly elevated
🍯 Caramel Bronde – soft dimension with a sunlit finish
💗 Pink Lychee – playful, fresh and unapologetically bold

Different tones, different attitudes – all redefining what modern hair color looks like.

Which one is your favorite? ✨

05/03/2026

Transformations so powerful, they could be seen from space. 🌎

During Transformation Day, every transformation was designed to stand out, to shift perception, to create impact.

Because when transformation is this bold… it doesn’t go unnoticed. ✨

05/02/2026

Red cinnamon – the shade taking over. ❤️‍🔥

Created by on , this rich, spicy tone brings warmth, depth and high-impact shine – a statement color that instantly transforms the look.

Rich, vibrant and undeniably modern, red cinnamon is the perfect balance between intensity and sophistication.

Formula:
INOA (except gloss)

Roots:
7.8 (30g) + 7 (30g) + 7.35 (60g) with 10 vol.

Lengths:
6.46 (120g) + 7.35 (60g) with 20 vol.

Gloss:
Dia light 7.3 + 9 vol to soften and balance the color

A trending tone, crafted with precision.

Would you go red? ✨

05/02/2026

A transformation designed to fit real life. 🖤

During Transformation Day, created a tailored color transformation for – balancing dimension, softness and low-maintenance results.

By working with her natural dark base, the look was built with carefully placed highlights and lowlights to soften regrowth and enhance her overall tone.

Formula:
Metal Detox pre-treatment
Balayage: Blond Studio 9 with Bonder + 30 vol.
Lowlights with Dia color: 4 + 5.18 + 9 vol.
Toning with Dia light:
Lengths: 7.18 + 8.1 + 6 vol.
Roots: 7.18 + 6 + 9 vol.

The result?
A seamless, lived-in color that evolves beautifully over time – refined, effortless and made to suit her lifestyle.

Because the best transformations don’t just change the look – they adapt to the person. 💇‍♀️

05/02/2026

The process. The look.
What happens in between? 👀

Hours of precision.
Moments of intuition.
Details that change everything.

Transformation Day was built in the process – and revealed in the final look.

And yes… it was a wow moment. 🖤

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New York, NY

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