L'Oréal Professionnel

L'Oréal Professionnel The Professional Pioneer from Paris.
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Supporting hair professionals since 1909.
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08/10/2026

Everything your hair needs this summer, in two essentials. ☀️

Metal Detox mask + Absolut Repair Molecular oil bring together the care your hair needs to face summer’s toughest stressors.

Rescue. Repair. Shine.

🤍 Metal Detox Mask – extreme hair rescue, anti-breakage care and 100h of deep hydration.*

💛 Absolut Repair Molecular Oil – molecular repair, lasting smoothness and 100h of shine.**

Together, they help protect and restore hair exposed to UV rays, salt water and chlorine, leaving it softer, stronger-looking and beautifully radiant.

Summer hair? Consider it rescued.



*Instrumental test after application of Metal Detox Mask.
**Instrumental test after application of Absolut Repair Molecular Oil.

08/04/2026

French Blending knows no limits. 🩶✨

shows how French Blending works beautifully on darker bases by using Dia color to soften the contrast between white hair and the natural brunette, for a seamless, personalised result with no harsh regrowth line.

Formula 🧪
Dia color 5.18 + 9 vol

What is it about French blending that you like the most? ✨

08/03/2026

Sharp cut. Soft pink. Perfect result. 🌸✂️

delivers a sharp precision bob and a soft, rosy tone for a look that goes from wet to dry in the most satisfying reveal.

Formula 🧪
Blond Studio 8 Purple Lightening Balm
Dia Light 10.12 + Red Booster

Would you take the plunge into a pink bob?

08/01/2026

Beautiful blondes start long before the final toner. ✨

Building tone directly in your foils creates a refined dimensional blonde with seamless depth and luminous reflection from root to end.

Formula:
Blond Studio 8 + 20 vol.
iNOA 10.12 + 10 + 20 vol.
Dia color 9.82 + Clear

Pro tip: Add Dia light Clear to enhance luminosity and let your blonde shine even brighter.💛

Would you build more tone into your foils?


05/30/2026

Highlights without bleach? Yes, really. 🤍

Discover No Bleach French Highlights – a new service designed to create soft, luminous dimension without bleach.

The result is natural-looking highlights that blend seamlessly, grow out beautifully and feel effortlessly sophisticated.

Whether you want a subtle glow around the face or a more noticeable transformation, this service is tailored to your hair and your lifestyle.

All the dimension. No bleach.

Ask your L’Oréal Professionnel hairstylist about No Bleach French Highlights. ✨

05/14/2026

Some experiences can’t be fully described. They have to be felt.💛

Absolut Repair Molecular Oil is designed to do more than enhance the surface. It helps repair hair at the molecular level while leaving it visibly smoother, stronger-looking and intensely shiny.

Give your hair molecular repair and 100 hours of shine*. ✨


*Instrumental test.

05/10/2026

This Mother’s Day, we celebrate every transformation that blooms over time. 🌸

Like a flower unfolding petal by petal, care is revealed through small gestures, daily rituals and moments of attention that grow into something meaningful.

Because beyond flowers, it’s the care we give that truly makes a difference.

To all the mothers who nurture, support and inspire every day — today is for you. ✨

Happy Mother’s Day. 🤍

05/05/2026

As part of Transformation Day, we unveil The Sound of Hair, a one-of-a-kind performance redefining the traditional hair show at the crossroads of craft, technology and emotion. 🖤

Presented in Paris with , this immersive experience brought the theme of Kinetic Hair to life – where movement, energy and fluidity define beauty in motion.

Through motion-sensing technology, every gesture became amplified:
movement became music, and the hairdresser became the instrument.
Developed in collaboration with creative studio NOWHERE, and based on ongoing research and composition led by .
This performance transformed real-time data into sound and visuals – turning hairdressing into a live, multi-sensory art form.

A new chapter in hair entertainment. ✨

05/05/2026

Perfectly smooth, down to every detail. 💜

Through precise gestures and subtle sounds, the Keratin Alpha Sleek routine transforms the hair – leaving it sleek, controlled and effortlessly polished.

Watch how it comes to life with .ghass.

Because true smoothness speaks for itself. ✨

05/04/2026

At Black Hair Reimagined, each creation was shaped by the vision and precision of artists – turning hair into statement, texture into expression.

And behind that artistry, the right tools:
iNOA, Dia light, Tecni.Art, Curl Expression.

Not to define the look – but to bring it to life.

Because great hair starts with talent… and the means to express it. ✨

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