09/01/2026
🌿 Got a minute? Plant-Based Minute | Vol. 8
CERTIFIED ORGANIC!
Sounds pretty pure, doesn't it?
For many of us, seeing “Certified Organic” creates an immediate impression:
Everything in it must be PURE.
But is that actually what Certified Organic means?
Under USDA standards, “Organic” and “100% Organic” are actually two different labeling categories.
A product labeled “100% Organic” must contain 100% organic ingredients, excluding salt and water.
But a product certified and labeled “Organic” generally needs to contain at least 95% organic ingredients, excluding salt and water.
Yes—you read that right. At least 95%. Not necessarily 100%.
So what's in the other 5%?
It can't simply be anything a manufacturer chooses. That remaining portion is regulated and may include certain nonorganic agricultural ingredients and other substances permitted under USDA organic standards.
So Certified Organic absolutely means something. It tells us the product has met specific organic standards.
But it doesn't necessarily mean every ingredient is organic—or “PURE” in the way many of us assume.
And that's the distinction.
When we see that seal, we may interpret Certified Organic to mean totally organic, 100% organic—PURE.
But the certification itself may not be making that promise.
Don't stop at the seal.
🌿 Ask Better Questions:
What does this organic label actually mean?
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