06/23/2026
“Dr. Brown’s Anti-Colic Bottles prevent colic and decrease air ingestion with the internal venting system.”
❌ Factually true? Nope!
The idea behind the internal vent system is that it helps reduce air entering the bottle as milk is removed. However, all bottles have a venting system. Even so, that doesn’t mean it prevents babies from swallowing air.
In reality, the biggest contributor to air ingestion is often how the baby latches and sucks. If the baby doesn’t seal their lips around the bottle and hold the ni**le with their tongue, they are going to ingest air - no matter the bottle.
So - does it “prevent air ingestion” (and therefore, “colic”)? No bottle can make that promise.
The takeaway?
Certain bottles may promote better latching and sucking skills that decrease air ingestion - but all bottles have a functional venting system.
And bottles can’t replace addressing the underlying feeding skills.
What marketing claim should we do next?
