03/09/2026
Candidly Frank
Industry noise and liars are why so few people think one supplement brand is no different from another.
But All People, Only Want One Thing –“To Believe.” That’s really it. Most of us present ourselves in unbelievable ways, without ever realizing it.
Most supplement brands act like they’re an e-commerce pure play. No! Here’s the industry wide game plan so called company leaders teach.
Get Attention - Show Product - Convert
You’ve Got to Be Kidding!
That might work if you’re selling regular products like hats, coats, gloves, and scarfs.
But, it’s a horrendous fail when you’re offering health care services, or especially health and wellness products —like supplements.
Want to know why?
Although Both of these are worlds apart, Healthcare Consumers and Supplement Buyers purchase the exact same thing.
Do you know that is?
Make a Mental Note of This. Here’s where others ask for your best email address, so they can email you to death. I’ll tell you plain and simple. Thanks!
Those buyers all buy… “HOPE!”
Why? People want to Believe. People have and want to spend their Hope, but they hang on to that, tighter than their own money. Why? Hope deferred Makes the Heart Sick. And Nobody Signs up for Broken Heartedness!
Supplement buyers, like Healthcare Consumers aren’t buying a product.
They’re buying hope that their life will change. This can happen very quickly, but for the majority, it takes time.
To be truly healthy, there are three areas of life that must align.
Body. Soul. Spirit.
This is the part where we have to sign off. Why? It’s too long and drawn out for a post. You can sign up for emails but be warned. We don’t write many of them, we don’t do well farting around using psychological triggers to get you to buy something, do something, or become something. But for those who appreciate the candidly frank, we might be for you. Cheers!
www.XcaliburHealth.com
