09/30/2026
Did you know…
“America at 250: Direct Selling, An All-American Story”
Nationwide, 5.2 million full- and part-time direct sellers have chosen the channel to build independent businesses, according to the 2026 Direct Selling Education Foundation (DSEF) Growth & Outlook Study. The channel accounted for $34.2 billion in U.S. retail sales in 2025 and served 34.8 million customers.
The study also found a 6% increase in Hispanic participation over the past year and a 5% increase in revenue among service-based direct selling companies.
Data also shows that wellness and nutrition remain highly resilient because we are prioritizing longevity and proactive health options over reactive medicine. Furthermore, modern direct selling has shifted heavily toward digital social commerce, letting you run your business entirely from your smartphone using pre-built corporate tech stacks.
Is it for everyone? Probably not! But it’s been a WIN for me, allowing me to have a life and “bossless" flexibility with a low cost of entry and an income that matches my effort!
I have a few coffee appointments available on Wednesday and Friday - let’s connect for 15 minutes and catch up.
Oh… and here’s another photo from our trip to Africa 😂