HabitAware

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HabitAware Keen2 by HabitAware is the awareness bracelet for trichotillomania (hair pulling disorder) & dermati HabitAware is made from love.

When long-time hair puller / trichster, Aneela, finally shared her trichotillomania secret with her hubby, they set out to solve it with technology. Now, you can take control of unwanted hair pulling (trichotillomania), skin picking (dermatillomania), and nail biting with the power of awareness & response training. HabitAware's Keen2 smart bracelet & app system coaches you through becoming more aware of when your brain is on autopilot. With awareness, you have the power to choose to stop and the energy to become a better you! HabitAware is a TIME Magazine Best Invention and holds research grants from the National Science Foundation and National Institute of Mental Heatlh. Over 1,000 treatment professionals recommend HabitAware to their clients. For more information check out www.habitaware.com
For some inspiration check out habitaware.com/TEDx

10/13/2026

When Amy Schumer revealed publicly that she had lived with trichotillomania since childhood, including wearing a wig to school after pulling out so much of her hair, her story sounded painfully familiar...

BFRBs are hard to live with but somehow we manage đź‘Ťđź‘Ťđź‘Ť
10/12/2026

BFRBs are hard to live with but somehow we manage đź‘Ťđź‘Ťđź‘Ť

What if you stopped making yourself figure it all out alone? learn more by visiting HabitAware.com
10/11/2026

What if you stopped making yourself figure it all out alone?

learn more by visiting HabitAware.com

Keen3 preorders are OPEN! Sleeker and smarter than ever. Visit habitaware.com to preorder, or click the link in bio đź’šđź’™
10/10/2026

Keen3 preorders are OPEN!

Sleeker and smarter than ever.

Visit habitaware.com to preorder, or click the link in bio đź’šđź’™

Help us spread awareness, not stereotypes! Share this post, start a conversation, and tag someone who should learn more ...
10/09/2026

Help us spread awareness, not stereotypes! Share this post, start a conversation, and tag someone who should learn more about OCD. Together we can break the stigma one conversation at a time.

Follow HabitAware • Retrain Your Brain International OCD Foundation to learn more

So excited to cross the pond and share our passion for trichotillomania, dermatillomania, and BFRB advocacy! đź’šđź’™Today, we...
10/08/2026

So excited to cross the pond and share our passion for trichotillomania, dermatillomania, and BFRB advocacy! đź’šđź’™

Today, we’re attending panels, connecting with our BFRB community, and chatting. Come find us!

Tomorrow, Dr. Hilary is presenting our research, and we’re sponsoring a performance of our FAVORITE one woman show !

This BFRB Awareness Week feels especially meaningful because our leader Aneela Idnani | Love Strength & Awareness had th...
10/07/2026

This BFRB Awareness Week feels especially meaningful because our leader Aneela Idnani | Love Strength & Awareness had the opportunity to write about something so close to her heart.

BFRBs are far more common than many people realize, yet so many people continue to go undiagnosed, misunderstood, and ashamed. That’s why sharing these stories matters. Awareness can be the first step toward understanding, support, and finally feeling less alone.

It’s BFRB Awareness Week. Let’s keep talking. 💙

Follow for more BFRB awareness and support.

Even more BFRBs to learn about!Shoutout to those suffering with a form of Cavitadaxia. We see you!đź’™ lip biting - Morsica...
10/06/2026

Even more BFRBs to learn about!

Shoutout to those suffering with a form of Cavitadaxia. We see you!
đź’™ lip biting - Morsicatio labiorum
đź’š tongue chewing - Morsicatio linguarum
đź’™ cheek biting - Morsicatio buccarum

It’s BFRB awareness week! Time for us to come together as a community.

Trichophagia is a BFRB that doesn’t get talked about nearly enough.It’s when someone eats hair after pulling it, and it ...
10/05/2026

Trichophagia is a BFRB that doesn’t get talked about nearly enough.

It’s when someone eats hair after pulling it, and it can happen alongside trichotillomania. For some people, it can feel automatic or happen during a BFRB trance, making it incredibly difficult to even realize it’s happening in the moment.

This isn’t about being weird, gross, or having a lack of self-control. It’s a body-focused repetitive behavior, and people living with it deserve understanding, not shame.

During BFRB Awareness Week, let’s talk about the behaviors that are often kept hidden. Awareness is the first step toward understanding and support.

Follow HabitAware • Retrain Your Brain for more BFRB awareness.

Onychophagia, or chronic nail biting, is a body-focused repetitive behavior (BFRB) that many people experience, but far ...
10/04/2026

Onychophagia, or chronic nail biting, is a body-focused repetitive behavior (BFRB) that many people experience, but far too often it’s dismissed as “just a bad habit.”

For some, nail biting happens without even realizing it. It can show up during stress, boredom, concentration, or when you’re completely zoned out. And being told to “just stop” doesn’t make the urge disappear.

During BFRB Awareness Week, we’re talking about nail biting because understanding matters. BFRBs are not something to be ashamed of, and you are not alone.

Awareness is the first step. đź’šđź’™

Follow HabitAware • Retrain Your Brain for more BFRB awareness and support.

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