07/22/2026
There's a piece in the Times this week making a point worth sitting with: menopause has become a $10B+ market with celebrities, private equity, and philanthropy all leaning in — and yet the actual research investment hasn't caught up.
That gap is the whole story. American medicine has long treated women as pre-pregnant, pregnant, or done — invisible once their reproductive years end. Faced with that silence, women built their own support system: influencers, communal knowledge, folk remedies. Sometimes that works. The piece's writer describes trying a viral tip that succeeded where her doctor never even engaged with the question. That's not a knock on women for going around the system. It's an indictment of the system for leaving them no other option.
But there's a harder truth underneath the consumer boom, and it's the one that should worry anyone building in this space: a cream, a supplement, or a relatable video can generate revenue without generating a single new piece of clinical evidence. The article is blunt about it — the race to sell menopause solutions isn't the same as investing in the research that could change outcomes. And that gap lands hardest on the women least served already: Black and Hispanic women enter menopause earlier and face more complications, yet are documented as least likely to receive medical support for it.
This is exactly the gap Journal My Health was built to close — not with another product to sell, but with data women generate about their own bodies, structured enough to matter clinically. Our Eve Research Project focuses specifically on the intersection of autoimmune disease and menopause, a population with almost no dedicated research behind it, using real daily tracking instead of anecdote.
The menopause revolution is overdue. But revolution has to mean more than a bigger market. It has to mean the evidence finally catches up to the women who've been asking for it for decades.
A new generation is not willing to settle for being invisible.