06/15/2026
Thoughts from the haystack this morning π
Do y'all remember the old movie Miracle on 34th Street?π
A child is sitting on Santa's lap at Macy's, asking for a toy. Macy's doesn't have the toy as good or as cheap as Gimbels, so Santa tells the mother to go buy it from Gimbels instead.
I never imagined a movie scene would influence the way I run a business, but it absolutely did.
Years ago, I made a commitment to myself that I would never create or sell a product unless it met three standards:
β
There isn't already a product like it on the market.
β
I can offer it better than my competitors.
β
I can offer it at a better value than my competitors.
It's easy to say those things in theory. It's much harder to actually live by them.
Many of you know I'm currently developing my own horse feed line: organic, soy-free, filler-free, and sugar-free. But it's not ready yet.
And yet I've sent thousands of clients and horse owners a list of feeds that I do approve of. I don't make a penny in commission when I send someone to a competitor's product, and I never will.
Why?
Because I care more about the health of your horse than I do about making a sale.
I'm not going to keep a horse on a feed I don't believe in simply because my own feed isn't available yet. And yes, I could release a feed tomorrow that doesn't meet all of my standards. Plenty of companies would.
But that would violate the very reason I started this business in the first place.
If I'm going to put my name on something, it has to be something I truly believe improves the lives of horses and the people who love them.
Just a couple of thoughts from the barn this morning.