06/19/2026
Social media. The easiest way to get information on just about anything. Unfortunately, information found at the tips of our fingers isn't always accurate. A new study done by The Journal of Human Lactation found that individuals who rely on social media platforms to receive information are more likly to believe breastfeeding myths. This is why its so important that reliable evidence based information is made available. When seeking information, be sure that you are following a trusted source such as a professional organization instead of an influencer.
New Research from JHL - Information sharing on social media platforms is extremely fast and uncontrolled, making it the most important factor in the spread of misinformation.
The aim of this study is to examine the relationship between women’s social media trust, verification habits, and breastfeeding myths.
Conclusion? Women who rely on corporate and individual social media posts are more likely to believe breastfeeding myths. Furthermore, the findings indicate that the relationship between age and breastfeeding myths is mediated by time spent on social media.
It is important for health officials to promote the dissemination of evidence-based information through collaboration with professional organizations and social media platforms.
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Citation - Unlu Bidik N, Abat K, Cagli S, Sahin Y. Breastfeeding in the Digital Age: Social Media Trust, Verification Habits, and Breastfeeding Myths. Journal of Human Lactation. 2026;0(0). doi:10.1177/08903344261446134
