04/15/2026
My One Degree steps lately have been around learning to use AI to grow and market ourselves better, for greater impact and influence. Have you tried it yet? What One Degree step will you take with AI Today? 
As a Christian, I’ve had to make some very clear decisions about my use of AI. If you’re a fellow believer and you’ve been wrestling with what AI is and whether or not to use it, I want to encourage you to lean in and be salt and light, and to make an impact and difference in this arena and leveraging its capabilities.
It has been helping me learn how to do things that I don’t know how to do in order to grow our ministry and my business, saving me time and money and helping us to reach more people for greater impact.
For example, I know how to create marketing graphics, but AI is helping us to create graphics that are leveraged, and that will speak to our audience in a more impactful and clear way, helping them to know exactly what actions to take to experience the transformation and impact that they’re looking for.
I know how to build websites, but AI is helping me to develop pathways and a journey for our community, funnels, lead generation, and an ecosystem that makes sense across our media ministry, books, coaching, and speaking. 
Here are a few specific examples…
AI helped me to optimize the marketing postcard for our Faith, Fear and Your Promised Land Bible study. The copy ties our whole ecosystem together better and is cleaner and more impactful and relational, directing people to take a specific action. The QR code goes directly to a free resource that is now available behind a lead capture.
We’ve launched literary awards for our Content Media Conference… AI has helped us develop marketing graphics that capture the heart and soul of everything we’re trying to do. It also helped me develop the judging rubrics, since I’m completely new to doing that, and it has helped our leadership team do better work and stay more organized by capturing our ideas and helping us to refine our thought processes and the program. 
Try it! You can do it! And I’m happy to be a thinking partner to help you.