New Kent Direct Care

09/30/2026

Last call for Founding Members. 💙

Today is the last day to sign up as a founding member — you'll just need to pay your enrollment fee today to lock in your 15% savings.

We're in the middle of our soft launch, and we just wrapped our very first day of patient appointments. It couldn't have gone better; everything ran right on time for our scheduled patients. We even had a founding member text their provider this morning with an urgent care need — we had them in the clinic before noon.

And if the timing isn't right for you today, no worries at all — we'd love to welcome you as a member anytime.

Learn more at www.NKDirectCare.com

09/30/2026

Today's the day. 💙

Today marks the first day of our soft launch at New Kent Direct Care — our very first patients are walking through our doors this very morning, with many more founding patients already scheduled over the next two weeks. Our general opening begins in mid-October. It's a moment we've been working toward for a long time, and we couldn't be more excited to finally welcome patients through our doors.

It's also the last day to become a founding member and lock in 15% off your membership.

And if you've already signed up but haven't yet paid your enrollment fee — that needs to be taken care of today too, to lock in your founding member status and 15% savings.

Here's what you can expect when you come in as a patient: a warm and inviting environment, a brand-new and beautifully updated clinical space, and our providers personally greeting you. And if you happen to arrive a little early, sit down in our Welcome Lounge and enjoy a cup of coffee while you get to know our team — including our Chief of Operations and Patient Care Coordinator, Jaynie Lindsay. We call it a Welcome Lounge and not a waiting room on purpose: in a relationship-based, direct care model, you shouldn't be sitting around waiting. This is relationship-based healthcare, which starts before you even walk in the door.

Founding member enrollment closes tonight — join today to lock in your 15% savings.

Learn more and sign-up at www.NKDirectCare.com

09/29/2026

We're in Richmond BizSense today! 💙

Huge thank-you to Richmond BizSense for publicizing our story and giving us the opportunity to share why we started New Kent Direct Care.
New Kent Direct Care is a true family business — founded by six New Kent natives: Angie & Christopher Lindsay, Jaynie & Sean Lindsay, Payton Hardinge & Matt Nottingham

Every one of us is either from New Kent County or married someone from New Kent County — and we all live here today. This isn't an outside company opening a location in New Kent. It's a healthcare opportunity built by New Kent natives.
Each of us also brings years of professional healthcare experience earned outside of New Kent — and we're bringing all of that experience home, combining it into this new opportunity for our community.

At its heart, this is relationship-based primary care — decisions about your health made between you and your clinician, not dictated by a third party. In a lot of ways, it's healthcare the way it used to be. And that feels fitting here: New Kent is one of Virginia's oldest, most historic counties, and we believe healthcare in this community should feel that same way — personal, trusted, and rooted in the place we all call home.

We're also grateful to the New Kent County Economic Development Authority for their support and the grant that helped make this vision a reality, right here at home.

And we're still offering founding memberships: join by September 30th and lock in 15% off, plus priority scheduling.

Come be a part of this exciting new healthcare opportunity in New Kent County.

The growing trend of direct primary care medical practices has spread to New Kent County. https://richmondbizsense.com/2026/09/29/new-kent-locals-launch-direct-primary-care-clinic-in-their-home-county/

09/28/2026

You deserve a clinician who truly knows you. And that's what you'll have at New Kent Direct Care. 💙

We're starting our soft launch, and several of our Founding Member patients are scheduled this week. Our official grand opening is coming mid-October — our clinical space is complete, our team is onboarding, and we're crossing off the final details before we open our doors to the community.

Every membership includes the same real, comprehensive access — no tiers, no upsells:

→ A direct line to your provider (cell & email — for the questions that don't need a visit)
→ Un-rushed visits scheduled for an hour with real time to talk through your health
→ Same or next-day urgent care, so you're never waiting weeks to be seen
→ No waiting room (we have a beautiful "Welcome Lounge") — we don't overbook, you're seen on time
→ Virtual or in-person care, whichever works for you
→ Your own doctor or nurse practitioner is hands-on in your care — they're the one taking your vitals and drawing your labs, personally involved every step of the way
→ Standard labs included in membership costs — no codes, no surprises, no mystery bills

That's what a membership actually gets you: a primary care relationship built around you, not around a clock or an insurance code.

Join as a founding member by September 30 and you'll lock in 15% off your membership, plus priority scheduling for your new patient appointment.

Reserve your spot at www.NKDirectCare.com

09/25/2026

Next up in our clinician intro series....Meet Kelsey Carr, FNP — our Family Nurse Practitioner!🎈🎉
www.nkdirectcare.com

Kelsey earned her undergraduate degree from Virginia Tech — go Hokies! — and went on to complete her Family Nurse Practitioner certification through Maryville University in St. Louis, Missouri, all while working full-time as a nurse at VCU Hospital. She's spent the past six years practicing as an FNP in urgent care, and has also dedicated time to pediatric psychiatric care — bringing a depth and range of experience that informs everything she does.

Kelsey came to New Kent Direct Care because she believes healthcare should never be one-size-fits-all. Urgent care and primary care often overlap, but the fast-paced environment can make it hard to slow down and truly connect with patients. Direct care changes that — and that's exactly what drew her here.

Her approach is simple: healthcare is a collaboration. She wants you to feel comfortable, heard, and genuinely involved in your own care. No rushed visits, no cookie-cutter answers — just a provider who takes the time to understand what works best for you.

Outside of the office you'll find Kelsey outdoors, traveling, or tracking down really good food with her family and friends. Fair warning: she spends an embarrassing amount of time with a lint roller, so don't be surprised if she's just as excited to meet your furry family members as she is to meet you.

Since joining our team, Kelsey has already dug right in — helping stock and set up our new clinical space and taking every opportunity to get out and meet members of the community ahead of opening. Her energy and hands-on spirit are exactly what we hoped to bring to New Kent Direct Care.

Founding member enrollment closes September 30 — sign up and secure your enrollment fee by then to lock in 15% annual savings.

Learn more at www.nkdirectcare.com

09/22/2026

Do you know someone who doesn't have health insurance because it just costs so much? 💙

New Kent Direct Care is a non-insurance participating care model — and because we don't bill insurance, this is a fantastic option for primary care for people who feel they can't afford traditional health insurance. Especially if you're younger, it's one of the most affordable ways to get real, consistent healthcare.

With a membership, you get a direct relationship with your own clinician, chronic care management, lab testing, same day/next day urgent care, and wellness visits — all the benefits of direct care, for one simple, monthly fee.

We recently welcomed a young, uninsured couple right here in New Kent County. They're thrilled to finally have this level of care available to them, without paying the high cost of health insurance.

A quick note: we still highly recommend carrying at least a high-deductible health plan for catastrophic events like hospital stays and surgeries. If you already have one, a New Kent Direct Care membership is a fantastic complement for everything else.

⏰ Sign up and pay your enrollment fee by September 30th to lock in 15% off your membership.

Learn more at www.nkdirectcare.com

09/21/2026

We are getting close to launch!

Next up in our clinician intro series.....Meet Dr. Matt Nottingham, who will serve as Medical Director of the practice, as well as be the lead clinician in providing Urgent Care coverage to our members.

Dr. Nottingham is a graduate of VCU School of Medicine and has been practicing medicine for nine years. His background is rooted in emergency medicine — and it was there, in the fast-moving environment of the ER, that the vision for New Kent Direct Care began to take shape.

As an ER physician, Dr. Nottingham watched patients express the same frustration time and again — their primary care provider simply didn't have enough time to address all of their concerns. He also saw the consequences of fragmented care firsthand: the disconnect between hospital care, specialist care, and primary care that left patients confused, and at times, worse off. He knew there was a better way.

As Medical Director, his goal is a practice where care providers serve as a true medical quarterback — someone who knows you, coordinates your care across an otherwise disjointed medical landscape, and ensures nothing falls through the cracks. He's committed to building a practice where trust and communication aren't just values on a wall, but the foundation of every patient relationship.

His approach is straightforward: he takes the time to truly understand your concerns before anything else. When your expectations are clear and your provider is listening, the two of you can build a plan you both believe in, with clear goals and a path forward you actually understand.

A native of Norfolk with family roots in Virginia spanning centuries, Dr. Nottingham has called New Kent home for the past five years, where he lives with his wife on a farm in Barhamsville. When he's not seeing patients, you'll find him helping with the horses, fixing fences, working on vehicles, and finding genuine satisfaction in the simple joys of country living.

One thing patients should know before their first visit: he's very much an ER doc at heart. Transparent, direct, and refreshingly honest. If something is bothering you, bring it up — there's nothing too small, nothing to be embarrassed about. If it matters to you, it matters to him.

Learn more at www.NKDirectCare.com

09/17/2026

We're opening soon — and we couldn't wait to share a sneak peek!!

Yesterday we spent the afternoon in our brand-new clinical space with our clinical team for a photo session, and we wanted to give you a first look behind the scenes. More photos are on the way, but we loved this one too much to wait.

New Kent Direct Care is entering its soft launch phase soon, with a general opening coming in mid-October. Founding members who have signed up and paid their enrollment fee lock in their 15% savings, plus get priority scheduling during this soft launch — meaning earlier access to appointments as we get up and running.

And if you've been waiting to join, now is the time. Our founding member savings opportunity closes September 30, 2026 — founding members lock in 15% off their membership for the entire first year.

Learn more and reserve your spot at www.NKDirectCare.com

09/11/2026

Good medicine starts with a relationship, not a rushed appointment. First up in our clinician introduction series- Meet Dr. John Goddard and learn more at www.NKDirectCare.com

Dr. John Goddard has been a board-certified family physician since 2000, with more than two decades of experience in family medicine, occupational medicine, and urgent care. A native Virginian, he graduated from the University of Virginia College of Arts and Sciences and the University of Virginia School of Medicine, then completed his family medicine training at the Riverside Family Practice Residency Program in Newport News.

His family's ties to Virginia run back many generations, and he has a longstanding devotion to preserving the Commonwealth's history and heritage. He has researched extensively the Battle of Eltham's Landing, fought in New Kent County during the Peninsula Campaign of 1862, and remains active in preserving the area's historic battlefields including land that he owns right here himself.

Dr. Goddard served on active duty in the United States Air Force from 2000 to 2004, practicing family medicine at Barksdale Air Force Base and serving as flight surgeon for the 96th Bomb Squadron, "The Red Devils." He continued his service in the Air Force Reserve as a flight medicine physician with the 93rd Bomb Squadron, and has spent more than a decade as a Federal Motor Carrier Safety Administration–certified DOT medical examiner and Medical Review Officer.

Dr. Goddard will also serve as the Director of our Occupational Health Clinic, coming soon.

At New Kent Direct Care, Dr. Goddard is building the kind of practice he's spent his career working toward: meaningful access to your doctor, longer visits, transparent pricing, and medical decisions guided by what's best for you — not by the complexity of the insurance system. It's a return to an older, more personal understanding of medicine: a doctor who knows his patients, and a patient who knows his doctor.

Founding Member Discount: Save 15% on your membership — through September 30th.

Reserve your spot today at www.NKDirectCare.com

09/04/2026

As we quickly approach our opening, we'd like to introduce the New Kent Direct Care clinicians! 👋 Learn more at www.NKDirectCare.com and secure your discounted "Founding" membership plan.

Dr. Matthew Nottingham (Medical Director & Physician) — A VCU-trained physician with a background in emergency medicine, he believes every patient deserves a provider who acts as their medical quarterback. He and his wife live right here in New Kent on a horse farm.

Dr. John Goddard (Physician) — A UVA-trained, board-certified family physician with two decades of experience, from the Air Force to family medicine. He's also a New Kent Civil War historian, with expertise on the Battle of Eltham's Landing.

Kelsey Carr, FNP (Family Nurse Practitioner) — A Virginia Tech-educated Family Nurse Practitioner with experience in urgent care and pediatric psychiatric care, Kelsey believes healthcare is a collaboration.

We'll be spotlighting each of them individually, so you can get to know the people who could caring for you and your family.

Learn more at www.nkdirectcare.com