09/09/2026
The cost of the medication shouldn't be the only factor determining the price of a cash-pay program.
One of the biggest factors is the practitioner’s time.
How involved do you want to be with each patient? How much time can you realistically afford to spend with them?
The more direct access a patient has to the practitioner, the more expensive the program typically is. I remember back in 2009 when I started to exhibit at the A4M for the first time, and the HCG diet was all the rage. I sat in on a couple of symposiums where a provider was charging close to $1,7000 per month, while others were charging $599 because he was completely immersed in the patients' weight-loss journey every step of the way.
I’ve seen cash-pay programs where the physician is heavily involved throughout the process, and other programs where staff manage the patients and the treatment cost is much lower.
Neither model is necessarily wrong.
But they are two very different levels of service, and the pricing should reflect that.
Before deciding what to charge, figure out how much of your time is built into the program, what add-ons will make your treatment program unique, add any additional staff time, and then price your program accordingly.